Say What You Will About TikTok, But These 32 Beauty Products Are Viral There For Good Reason
www.amazon.com, www.amazon.com
See it in action on TikTok.
Promising review: "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on." —K. Grant
Get it from Amazon for $5.98.
The color adaptive formula is designed so one of two shades will work on any skin tone. See it in action on TikTok.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —placeholder
Get it from Amazon for $6 (available in two shades).
Amazon
My colleague Emma Lord loves this lip balm. Here's what she has to say about it:
"I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did, and oops, this lipstick FELL into my cart."
Get it from Amazon for $21.25.
www.amazon.com, www.amazon.com
If you're looking for a water-based cleanser to go with this one, reviewers love this pore-deep cleansing foam from the same brand for their double-cleansing routine! See it in action on TikTok.
Promising review: "This is my first time ordering an oil-based cleanser and I'm so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see the white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin. However, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle
Get it from Amazon for $17.69.
www.amazon.com, www.amazon.com
See it in action on TikTok.
Promising review: "I caved to the TikTok hype, and now I am obsessed, lol! I have extremely sensitive skin, but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $20.
Check it out on TikTok.
Promising review: "I have very dry sensitive skin and also have eczema, and this lotion is amazing. I found it on TikTok and decided to give it a try because it’s hard to find good quality and affordable fragrance-free lotion. And let me tell you, this is some of the best lotion I have ever used. I’m currently on my fifth bottle. I have very dry skin, so it’s hard to find a good moisturizing location that doesn’t leave me feeling greasy. This lotion has never left me feeling greasy. It’s very lightweight." —The Edick’s
Get it from Amazon for $10.69.
Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.
See it in action on TikTok.
Promising review: "I saw this product on TikTok. My feet were sort of rough and I used it as directed. After four applications, my feet were baby-smooth. Now, I didn’t soak my feet properly the first three times, but the fourth time, I did, and it made a big difference. Some did get on my skin, but it didn’t burn." —Coresa
Get it from Amazon for $9.99 (available in three scents).
See it in action on TikTok.
Promising review: "So I was in a car wreck on the third of June 2024 and in the first picture [above] you can see a lot of the markings that are on my face. I just got this concealer in the mail today and not a moment too soon because I have an important Zoom meeting. You want to talk about coverage!!!! Now purple is a really hard color to cover, but this product did it and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing and it's just as effective as any high-end product. It went on silky smooth! Thank you, E.l.f. cosmetics, you saved me!" —Jessica
Get it from Amazon for $4 (available in five shades).
Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic. Check it out on TikTok.
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, “What are you WEARING?” like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it" —Kristen
Get a 2.5-ounce jar from Amazon for $24 (also available in an 8-ounce size for $48).
And if (when) you do fall in love with the scent, they make tons of other products, including a fragrance!
Amazon, www.amazon.com
See it in action on TikTok.
Promising review: "I rarely write reviews, but I am already in love with whatever sorcery is in this bottle! This was a TikTok-influenced buy, so I was skeptical. When I got the product, I was having a horrible breakout with a HUGE irritated pimple in the crevice of my nose, and after two days of using it before and after work, it’s gone! It immediately helped the redness and irritation as well, and I'm blown away! After less than a week, my breakout has almost cleared up completely." —Catherine bunch
Get it from Amazon for $17.46.
www.amazon.com, www.amazon.com
See it in action on TikTok.
Promising review: "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" —Amanda Sims
Get it from Amazon for $4.99 (also available in a three-pack and in two colors).
BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review.
Emma Lord / BuzzFeed
Watch on TikTok as one user goes from skeptic to believer!
BuzzFeed Shopping writer Emma Lord considers herself a fan:
"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Get it from Amazon for $7 (available in three shades).
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
See it in action on TikTok.
Promising review: "Not gonna lie, I saw this product on TikTok and thought I’d give it a try. Truly the best eyedrops I’ve ever bought. The pictures speak for themselves. That was within one minute. I will forever buy this product." —Levi
Get it from Amazon for $11.97.
Amazon, www.amazon.com
See it in action on TikTok.
Promising review: "I have heard about the great Korean beauty products. I have mouthlines that I don’t like. I thought I’d give this product a try. It definitely plumps up my skin, which helps decrease the appearance of my lip lines. It gives my normally dry skin a dewy finish. I really enjoy wearing it at bedtime. I’m going to be trying other items from this line. Cool product, there’s a reason it took TikTok by storm." —nicky
Get it from Amazon for $22.99(available in five other styles).
Maple Holistics is a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
See it in action on TikTok.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After I used the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not a fan of the way it smells, but others love it when they smell my hair." —Diane J. Huff
Get it from Amazon for $12.95 (available in three sizes and three scents).
Sephora
One/Size is a Filipino-owned and queer-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be.
Check out a review on TikTok.
Promising review: "I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay; it's that good. Patrick, I could kiss you for this freakin' powder. I've tried the translucent, ultra peach, and pink shades and they're all totally gorgeous, I can't pick a fave. Not cakey and no flashback! Looks just like my skin!!" —Jordan Grigsby, BuzzFeed contributor
Get it from Sephora for $18+ (available in two sizes and seven finishes).
www.amazon.com, www.amazon.com
Check out one user's glowing review on TikTok.
Promising review: "I tried this after seeing TikTok reviews. I love how it feels when it goes on. It's very cooling and soothing. I used it during the day to freshen my under-eye area. I just ordered more, so I have one in my purse and car as well!" —MaryR
Get it from Amazon for $8.99 (available in three formulas).
www.amazon.com, www.amazon.com
Check it out on TikTok.
Promising review: "First, let me start with the price. My favorite thing about this product is its price versus its quality. Most times, we find a low or responsible-priced product...well, let's say you get what you pay for, so usually you're left disappointed, BUT this stuff is wonderful. The smell, the de-tangling ability it has, plus I love how soft my hair is and my curls. No stiff hair and, on the days I want a little more hold or crispness, I just mix some of my firmer hold mousse in with this in my hands before I apply it. Wish I knew bout this product sooner. Thanks, TikTok." —Angelia Taggarrt
Get it from Amazon for $3.98 (also available in a pack of two).
Amazon
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II
"TikTok item, lol. This did not disappoint! It’s so hard to find, so when I saw Amazon had it back in stock, I purchased it! It smells so good." —Contessa
Get it from Amazon for $9.45.
Reviewers say it sinks into the skin easily and never ever leaves a greasy residue. See a convincing before and after on TikTok.
Promising reviews: "This Bio-Oil is a 10/10. I saw a girl use it on TikTok, and I just had to try it myself, and let me tell you, it leaves my face moisturized without being too oily. Better get you some!!!" —CW review
"After just about three weeks of use, I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion." —L T C
Get it from Amazon for $11.04+ (available in two sizes).
www.amazon.com, www.amazon.com
Check it out on TikTok.
Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El
Get a pack of 70 from Amazon for $17.90 (available in four other styles).
See it in action on TikTok.
Most reviewers recommend doing this treatment once per week.
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala
Get a set of four from Amazon for $19.
www.amazon.com, www.amazon.com
Get a closer look on TikTok.
Promising review: "Looooooooove these!! A product reviewer I follow on TikTok highly recommended these. I really like them. The price does not reflect the quality. They feel sooooo much better than they cost. I ordered two sets, and now I want silk sheets too!" —Mary Emma Campbell
Get a two-pack from Amazon for $8.99 (available in 39 colors).
www.amazon.com, Amazon
Joesoef Skin Careis a small business that specializes in anti-acne skincare products.
Promising reviews: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, but it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G
"I initially saw this product come up on TikTok and was curious, so I went to read the reviews. After seeing how much success some people had, I decided to give it a try! I’ve struggled with random hormone breakouts, blackheads, cystic acne — you name it! I’ve tried medical-grade antibiotics and topicals, but nothing has consistently cleared my skin. Now, I’ve only been using it twice a day for a week, but I have zero red pimples or breakouts." —CarlyC
Get it from Amazon for $12.99(also available in multipacks).
Amazon
See it in action on TikTok.
Promising review: "I have used mini liquid blushes and paid hefty prices. I happened to see this one on TikTok and tried it out. I have five different colors now. The packaging is super cute, the color is pigmented so you only need a little. This is an amazing product." —Laura
Get it from Amazon for $6.99 (available in 20 shades).
@cheekbonebeauty / Via www.instagram.com
Cheekbone Beauty is an Indigenous woman-founded makeup brand. All of its products are vegan and cruelty free, focusing on using only what's needed for the least amount of environmental impact and maximum wearability.
Learn more on TikTok.
Promising review: "Now this product is absolutely amazing! It has fantastic lasting power, and a little goes a long way. I love that after I use it on my cheeks, I can use the rest on my lips, and it looks great. I’m a die-hard self-proclaimed 'blush' girl, and this is by far my favorite after trying so many other brands over the years! It’s creamy and high quality, and I love that it can be stacked with other colors with a twist. Easy to pack and doesn’t take up any room in my makeup bag! Love it!" —Nicole P.
Get it from Cheekbone Beauty for $27 (available in three shades).
www.amazon.com, www.amazon.com
Get a closer look on TikTok.
Promising review: "TikTok made me buy it...but I wasn't disappointed! Love this stuff! It's very hydrating yet not greasy. I will definitely purchase this again and I want to try other LilyAna products as well!" —Debbie
Get it from Amazon for $17.99+ (available in three sizes).
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
Promising reviews: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
"So easy to apply. Especially love the applicator brush. It doesn’t leave a streaky effect like some makeup brushes have done to me in the past. I have very oily skin, but even after hours of wearing this foundation, I find I have a dewy look and not an oily, blotchy look, as so many other foundations have done to me in the past. Definitely purchasing this makeup again. Plus, it’s less than half the price that I usually spend. Win-win!!!!" —Lauren Theriot
Get it from Amazon for $17.99 (available in 12 shades).
Amazon, www.amazon.com
See it in action on TikTok.
Promising review: "I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point." —JHoch
Get it from Amazon for $13.99.
Amazon, Truly Beauty
Get a closer look on TikTok.
Promising review: "I actually got this to help tighten my stomach from the stretch marks and skin wrinkles I got from pregnancy. It really works great!! Since getting it, I use it every time I shower, and I use the Buns of Glowry serum each day, and I’ve noticed a substantial change in my skin. Much fewer wrinkles, and honestly, my stomach looks almost back to normal, and it’s only been a few weeks! Super glad I bought this!" —Kimberly Stumbaugh
Get it from Amazon for $31.95.
www.amazon.com, www.amazon.com
BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok.
Promising review: "I’ve seen this all over TikTok. I was skeptical for a while until this winter season. It’s been so chilly and windy, and my hair is feeling dry, so of course, it comes with flyaways. This comes in a push-up wax stick. So you're not overusing the product. It keeps your hair nice and slick. Does not make the hair look greasy. It feels nice and smooth. And my hair looks smooth all day. I will repurchase when I do run out!" —Seema
Get it from Amazon for $7.99.
Amazon, www.amazon.com
Promising review: "If you don’t have this headband, you need it! I haven’t stopped wearing it since I bought it! I’ve had so many people compliment it and order one because of how simple but cute it is! I have a medium thickness of hair and It holds my hair out of my face, the quality is great and it stays put all day. Wouldn’t use for working out but great for everyday wear!" —Morgan Rainey
"Saw these on TikTok and knew they were worth buying. I was right to love them!!!" —Debbie Ladnier
Get a set of two from Amazon for $7.99 (available in two colors).
Reviews have been edited for length and/or clarity.
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