Score These 25 Underrated Things Before They Go Viral And Sell Out

Score These 25 Underrated Things Before They Go Viral And Sell Out

BuzzFeed-Shopping·2025-09-02 05:05

1. A useful waterproof baby carrier if you'd appreciate having your hands free when you take your little one in the pool. It's made of a fast-drying neoprene material (think surf suits) and has soft padded straps. 

Amazon, www.amazon.com

Promising review: "Absolutely love this product. I used it when my son was only about 6–9-months-old, and I still use it now as he is 15-months-old. I just love this product. It is so easy to use the babies. Love it as they get to be in the water as well; this product also dries very quickly. Highly recommend it to anyone who wants to be in the water with their children. An added benefit is that you are hands free!" —Hannabelle

Get it from Amazon for $89.55+ (available in five colors).

2. An office chair blanket that'll create a cocoon of warmth (and it's strapped to the chair so it won't fall off), so you can focus on your work instead of cursing the office manager every 10 minutes because they're absolutely blasting the AC.

Amazon, www.amazon.com

Promising review: "OBSESSED with this. It's so cozy. My office is always freezing, and I was searching for something to keep me warm that wouldn't be constantly falling off my chair. This fits the bill perfectly. It's so soft and I love the color. It's a great weight, not too heavy, not too light. I've actually used it during both summer (when the AC is blasting) and winter months. Would absolutely buy again!" —Amanda Kochirka

Get it from Amazon for $54.99+ (available in eight colors).

3. A smudge-correcting clear nail polish so it's NBD when your painstakingly painted mani gets crinkled because you *thought* your nails were fully dried but learned they were most definitely still slightly wet after you buttoned up your pants.

Amazon

Promising review: "This refreshes my worn-out manicure very well. I apply this as a topcoat over my old manicure. It respreads and smooths out the polish and leaves it fresh and shiny. It's a bit pricey, but it does save me a lot of time and trouble not having to repolish my nails." —SoniaSophia

Get it from Amazon for $17.

4. A spinning water bottle organizer because your extensive collection of jumbo water bottles is taking up an entire shelf in your kitchen cabinet. This lazy Susan–style water bottle holder can accommodate up to six 40-oz. Stanleys, Starbucks tumblers, and more.

www.amazon.com, www.amazon.com

Promising review: "I have three daughters, which means I have a ton of Stanley cups. They do not fit in my cupboard, so we bought this to see if it would help. It is quite big on the counter, but we put it in the corner, and that seems to fit. Does hold the cups perfectly, and has helped clean out my cupboard a little bit." —Mara Mobley

Get it from Amazon for $15.49+ (available in six colors).

5. A hair-identifier spray to make your monthly dermaplaning session as pain-free as possible. Now, you can be sure you're shaving all the peach fuzz to make makeup application smoother and reveal that summery glow. And reviewers say the spray helps the razor glide more smoothly.

www.amazon.com

Promising review: "The power of the hair identifier's spray is unmatched. Once you spray in any direction that has hair, it automatically identifies the hair that needs to be removed. It is easily sprayed on and easily wiped off. No extra residue. Comes with four blades, and I say these blades are soft and gentle, yet they get the job done. Not sure why no one ever thought of coming up with a hair identifier spray. Great value and smells like baby powder. Great quality." —Karine

Get it from Amazon for $8.99 (also available in multipacks).

6. A pack of pee pads for monitoring your pup's health — it's not like they can use their words to tell you when something is wrong. These absorbent pads have a color-changing layer that can alert you when you to potential issues, like a UTI or dehydration.

Amazon

You might recognize these pads from Shark Tank!

Promising review: "My senior dachshund was diagnosed earlier this year with a urinary tract infection; she had not shown any symptoms, and it was caught with her yearly exam testing. These pads are something I can now use a couple of times each week to monitor her urinary tract health. They are attractive, sturdy, and absorbent. I also appreciate that they are a generous size. While this obviously does not replace vet care or monitoring of other symptoms, this is something to help you proactively be aware of potential issues with your dog. I recommend!" —Old Blush

Get 20 pads from Amazon for $24.99.

7. A pack of soda can lids if you prefer your pop with no bugs in it. (Who doesn't?) They're designed to fit standard-sized cans and have a sealing ring that should prevent leaks if the can gets knocked over...which happens often if you've got kids. The straw is retractable, so it's not exposed to icky germs. And you can pop the whole thing in the dishwasher for cleaning!

www.amazon.com, www.amazon.com

Promising review: "I saw a content creator using these and had to try them — so glad I did! These soda can lids are awesome. They fit both 12-ounce and 15-ounce cans perfectly and come with the right size straws, too. Living in Florida, if you step outside with an open can, something’s flying in it. Not anymore! These covers keep the bugs out and let me sip in peace. Total game changer!" —Shannon Ferry

Get a four-pack from Amazon for $10.21.

8. A silicone ring protector that'll give you peace of mind when you're at the gym, allowing you to wear your rings while exercising so you don't have to stick them in an unsupervised gym locker while also protecting your band from scratches. 

www.amazon.com

Promising review: "I ordered this for my wife after I just about died, realizing the potential harm her ring faced each time we were at the gym. 😵 It works PERFECTLY, fits true to size, and covers her wedding band AND engagement ring!" —Jordan Neumann

Get it from Amazon for $24.95+ (available in 11 colors and multipacks).

9. A pack of disposable paper bibs so you're always prepared when you're out of the house. With three layers of protection and an adhesive tab so you can keep the bib attached to their clothes *plus* a built-in crumb catcher, these bibs will make impromptu park lunches, playdates, meals out, and arts and crafts time much less messy.

www.amazon.com

Promising review: "I don’t know why someone didn’t think of this. I love it when my parents are jealous that they didn’t have something when I was a baby! It’s very convenient when we are traveling and don’t have time or an opportunity to wash bibs! The cost is worth the reward. It protected my little one's clothes and the sizing matches with him and can help as he grows." —Amazon Customer

Get 30 bibs from Amazon for $7.99+ (available in three patterns and larger packs).

10. A Hershey's s'mores caddy because no warm day is complete without an ooey-gooey campfire s'more. This tackle box has room for all the essentials: graham crackers, marshmallows, chocolate, and roasting sticks.

Amazon

Food is not included in the box.

Promising review: "We spend a lot of time at the backyard fire pit. We used to use a simple disposable container to hold our s'mores fixins. Our kids chose this as a Christmas gift for my wife, but we all enjoy it! The latches and handle are sturdy, and the sides are easily wiped clean but not easily scuffed. It fits everything we need in one tidy and very easily identifiable box...at a glance, you know exactly what's in it! After each use, we simply restock it and stick it in the garage refrigerator until the next time. Kids love it, my wife loves it, and even I love it. Not to mention the many compliments we get at the family fishing trip campfires. Would definitely recommend!" —Craig

Get it from Amazon for $29.50.

11. A limited-edition Sol de Janeiro Cheirosa 71 shimmering body cream to wrap your skin in a subtle golden glow — like if the Cullens could tan — while hydrating and softening, and evening your skin tone. And the caramelized vanilla and toasted macadamia nut scent will have you smelling like a literal snack.

www.amazon.com, Amazon

Promising review: "✨ Heaven in a Jar! ✨ This smells amazing — warm, nutty, creamy, and just the right touch of sweet vanilla. It’s like summer and dessert had a baby and gave it shimmer. The texture is rich but not heavy, and it melts right into the skin without feeling greasy. Somehow, it manages to be warm and juicy, light and luxurious, all at once. I don’t know how they nailed it so perfectly, but this is a dream. And the shimmer? Chef’s kiss. I’m obsessed!" —Rachelle

Get it from Amazon for $48.

12. A pack of light-blocking strips for eliminating the pesky light leakage that happens around the edges of the blinds, even blackout blinds. They attach via magnets, so installation and removal is easy peasy lemon squeezy. Just as easy as falling asleep during a bright day.

www.amazon.com

Promising review: "These sleepy time tracks have been a total game changer! To give some background, I've got a baby, toddler, and older children who only sleep past 6 a.m. if their rooms are DARK. In the past, we bought custom blackout blinds, but there was still light coming in the edges, so we had to use blackout material Velcroed to their windows. BUT, I hated it because it was a pain to take off to let in light during the daytime when we were awake. So then comes along Sleepy Time Tracks. They block at least 99% of the light that comes in the side cracks. It was super easy to install, and their rooms are perfectly DARK! My kids and partner sleep excellently now, and I couldn't be happier!!!!" —Josh

Get them from Amazon for $45.99+ (available in four sizes and two colors).

13. A set of espresso martini instant cocktail tea bags if your bank account cries every time you order an $18 espresso martini. Enjoy your fave bevvy at home for way cheaper and without having to put on real clothes and shout across the table at your friends because the restaurant has the volume turned way up.

www.amazon.com

Sayso is a woman-owned small business that specializes in the first-ever cocktail tea bag, perfect for cocktails *and* mocktails. 

Promising review: "I was a bit skeptical when I purchased, but these are actually fantastic. The taste is great, and the bags make it incredibly easy to mix up what would otherwise be complex cocktails quickly and easily. I've had the spicy marg, espresso martini, and old-fashioned versions, and while they aren't exactly the same as the original, they are wonderful for making yourself a cocktail at home. Highly recommend." —Meredith 

Get eight bags from Amazon for $11.99 (available in 10 other cocktail styles and larger packs). 

14. A moisturizing doggie sunscreen with SPF 30 so your four-legged friend, who ofc loves sun-bathing when it's 95 degrees, has some defense against the sun's rays.

www.amazon.com

Promising review: "I have a white short-haired fur baby, so she is VERY prone to sunburns, especially on her nose and ears. She also has pretty sensitive skin. This sunscreen has always done the trick and has never bothered her skin. I even reapply often. Bonus, it smells really good too." —anonymous

Get it from Amazon for $15.95.

15. A wig dryer stand because waiting hours (or even days) for your freshly washed wig to dry is not the move. Instead of hanging your wet wig on the bathroom door handle, place it over the mannequin head, insert the dryer, and let the ventilation holes dry the hair faster than you thought possible.

www.amazon.com, www.amazon.com

Note that you should not use heat settings on your dryer while using this wig stand. Also, please don't leave the wig stand unattended for too long if the hair dryer is plugged in and running!

Promising review: "10/10. I can't see myself drying my wigs any other way moving forward. What took 2–3 days for my wigs to air dry now takes minutes. I more than likely won't use it for styling, but that option is available." —Stacy

Get it from Amazon for $37.99+ (available in three colors).

16. A weekly keyboard planner to help you organize your tasks and visualize the work week. It's undated, so you can use it only when you need it instead of buying a dated planner and then feeling like you've wasted money because you only filled half the book.

www.amazon.com

Promising review: "I love lists. Usually, I don't use paper calendars because the squares are either too small or too 'timed appointment oriented' for my listy lifestyle. Sometimes, I just need to write down a lot of information on a certain day. This calendar is organized just right. I love that you can start it at any time of the year. The paper quality is really heavy and smooth, so pens don't bleed through. Cuz on the back of each calendar page? More space for lists!" —Sonya W

Get it from Amazon for $9.62.

17. An innovative hardshell suitcase — OK, so you know when you've got your suitcase precariously balanced on an itty-bitty luggage rack and with the suitcase fully open, it takes up like 50% of the free space in your shoebox-sized hotel room? This suitcase's trunk-style opening changes the game! It offers deeper storage space (so go ahead and *stuff* those packing cubes) and easy access to stuff in your carry-on — no more having to open the entire clamshell and reveal to your gate every single thing you packed because you need to grab a hairbrush.

www.amazon.com

Check out one review on TikTok.

Promising review: "I'm an avid traveler and about a year ago I finally bought my first hardside luggage. I got a gorgeous Samsonite set, which got lots of compliments in airports and hotels. However, I'm a 71-year-old woman, often travel alone, and the clamshell style simply didn't work for me. Whenever I wanted to pop a bag open to grab something, the lid, packed with clothes, was sooo heavy, I couldn't hold it up with one hand while digging with the other.. I had to find an area large enough to allow me to open the bag all the way...laying both halves flat...to retrieve any of the contents. When I checked my bag, it was a few pounds over, and opening it and pulling a few things out was a nightmare in the crowded airport. Couldn't use the luggage stands in the hotel rooms, had to put my bags on the floor or lift them onto the bed in order to open them all the way. I didn't enjoy sitting on the floor digging through my bags, nor do I like putting luggage on the bed after it's been in the belly of a plane and on various shuttles. This Hanke just went with me to Mexico, and it was way, way easier for me to manage!! Nothing I don't like about it, and I'm once again able to lift the lid easily whenever I need to get inside. I love the nice neutral grey-beige color. The handles and the wheels work smoothly and feel like decent quality. I really didn't want to have to buy more luggage, but I'm so glad I did. I started with a larger bag, loved it so much, I just got the carry-on for my trip in January. The carry-on has a compartment in the front for my laptop. Great luggage!" —GlamGalLovesStuff

Get the 20-inch carry-on from Amazon for $149.59+ (also available in 16-inch, 24-inch, and 26-inch sizes and nine colors, and with or without a laptop compartment).

18. An airtight Deli ProKeeper if the sensory experience of pulling a piece of slimy ham from a damp deli meat package is *shudders* enough to make you no longer hungry for lunch. This container is designed to extend the life of your deli meats and cheeses and has a grooved bottom, meaning your turkey isn't sitting in its juices. 

Amazon

Promising review: "These work really well to keep deli meat and cheese fresh. They lock pretty tightly, which can be difficult to open for older adults or children, but I prefer that because it really locks out the air. They stack nicely in the fridge as well." —Suzanne Buza-Snead

Get it from Amazon for $21+ (available in five sizes).

19. A pack of Lego highlighters that'll make the slog of note-taking or studying feel a little more fun. They're also a great fidget toy!

Amazon

Promising review: "Absolutely love these. The colors are bright and don’t fade. Perfect for any ADHD student. Having these to fiddle with and stick together during class is a lifesaver. Keeps my attention on the lesson, and I don’t need to bring anything else to class that doesn’t look like school materials. I have gotten lots of compliments." —Natalie kehr

Get a three-pack from Amazon for $16.99.

20. A Chasin' Rabbits eye cream roller so you can moisturize and potentially de-puff your under-eye area with a wave of your magic wand. The pen dispenses a brightening under-eye cream, which you can then rub in with the steel rollerballs. It'll be like a nice lil' eye massage too!

www.amazon.com

Get it from Amazon for $22.

21. A pack of carborundum sponges because these are the heavy hitters you'll want for stains and gunk that no other sponge is strong enough to handle.

www.amazon.com

Promising review: "Nice and thin. You'll find so many more uses for these around the house than just getting stuff off the underside of cookware! I had hard, scaly water deposits on the glass surrounding our powder room faucet (one of those fancy, highfalutin modern-looking things). I've tried everything for 4 years to get this stuff off. One day I thought, maybe I'll try my sponges. Took it all off super easily!!!! The faucet looks new. My only rec is to spot-test your item first before using it because it will scratch certain surfaces if you scrub too aggressively (for example, it gets the burned-on, weird stuff off of the bottom of my fave Our Place pan, but I rubbed too hard in one spot and it took the color right off lol)." —Hoarder

Get eight sponges from Amazon for $8.29+ (available in three styles).

22. A midi dress with the most darling ruffled tiers to make you look like a literal work of art.

www.amazon.com

Promising review: "This is a stylish and comfortable outfit for any occasion. This dress features a chiffon fabric that offers a lightweight and breathable fit, perfect for warm weather. The off-shoulder design adds a touch of sophistication, while the ruffles on the sleeves and hem provide a playful and feminine touch. The length of the dress ensures that it covers the legs, making it suitable for both casual and formal events. The dress can be paired with a clutch purse to complete the look. Overall, this dress is a versatile and fashionable option for anyone looking to make a statement at their next party or gathering." —Momma_Jon

Get it from Amazon for $39.82 (available in women's sizes XS–XL and nine prints).

23. A K-Beauty hair perfume oil for whatever the hair equivalent of "glass skin" is. "Glass hair"? It'll add a glossy sheen while calming frizz and flyaways *and* it leaves behind a subtle scent for hours — 14 hours, according to one reviewer.. And someone else said it added more softness and shine than Olaplex, so, like, do with that info what you will.

www.amazon.com

Promising review: "Actually really impressed with this hair oil! I've been using the Olaplex bonding hair oil. This was an impulse buy...but it is lovely. I have pretty fine hair, also bleached, with extensions, and this adds a surprising amount of softness and shine, more than the Olaplex does. Doesn't feel greasy or heavy at all. The scent (our leaf) is light and fresh, perfume-y in a good way! The scent doesn't seem to last a very long time, but the softness it gives my hair lasts into the next day. A little goes a loooong way, too. Two drops warmed between my palms are more than enough for my whole head of hair. I'm not sure if it will give my hair the long-term benefits that the Olaplex oil says it does, but day to day, I actually prefer this oil. I would definitely repurchase when it eventually runs out!" —Kate Swanson

Get it from Amazon for $15.99 (available in four scents and two sizes).

24. A pretty ~dope~ Doap bar if plain old soap and water isn't strong enough to unstick the sticky dough that's stuck to your hands. Instead of dirtying (and ruining) a perfectly good sponge, clean your hands with a Doap bar. The textured knobs will remove stubborn dough like magic!

@getdoap / Via www.instagram.com

See it in action on Reels.

Doap was created by Joshua Grange, a musician whose love for breadmaking led to the creation of a tool that would solve the problem of perpetually sticky dough hands.

Get it from Doap for $24.99 (available in seven colors).

25. A delightfully stress-free This Annoying Life coloring book that'll help you find humor in the frustrations and pains of everyday life — like stepping on Lego bricks with bare feet. At least you can choose the color of the bricks!

www.amazon.com, www.amazon.com

Promising review: "By far the most amazing coloring book I’ve ever bought! It’s so funny and it really makes you laugh at the most annoying and inconvenient experiences in life. This made me laugh so much I bought two more for friends who also loved it! 10/10" —KArribas

Get it from Amazon for $8.24.

The reviews for this post have been edited for length and clarity.

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