BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Score These 27 Underrated Things Before They Go Viral And Sell Out

I’m not going to feel bad if you ignore my warning and then the pigeon garlands are on backorder.

Posted 9 hours ago

Facebook

Pinterest

by Melanie Aman BuzzFeed BuzzFeed Staff

As a deputy editorial director on the BuzzFeed Shopping team with almost a decade in the lifestyle and service journalism sphere, I use my shopping editor eye to find and vet products across a variety of categories, including lifestyle, home, beauty, fashion, pets, cleaning, travel, aging, and more.

Finding cool stuff before everyone else on TikTok buys them up is a serious flex. From hydrating beauty mists and fun party games to quirky home decor, here is your cheat sheet to snagging low-key internet gems ahead of the crowd.

1. The 2026 Bonne Maman Advent Calendar, because good luck trying to get this bad boy come November. Inside are 24 limited-edition jams and spreads that only come around during the holidays — caramel with salted butter, strawberry with Madagascar vanilla, raspberry with dark chocolate, fig-cardamom spread, and more. MMMMM!

Bonne Maman

Promising review: "I’m so impressed with the variety of new flavors that were in the box. I thought after three years in a row of buying this, I’d be bored, but there were so many new and interesting jams. I always look forward to this calendar, but this year was definitely amazing. I’d love to see even more unique flavors and combos next year!" —Heliz Mazouri

Get it from Bonne Maman for $55.99.

2. A ~Halloween edition~ of the iconic Lenox Spice Village set for all the warming, epitomically fall spices — poppy seeds, sesame seeds, anise stars, mulling spice, cardamom, and fennel — in slightly spookier vessels than those shaker jars from the grocery store.

Lenox

Promising review: "Boo-tiful! As both a longtime fan of the Lenox spice village and a day-to-day goth baddie, I highly recommend this cute expansion. It’s going to be a major flex when I have people over for Halloween. 😉👻💕" —Glitter Mace

Get it from Lenox for $75.

3. A limited-edition Moomin x Lush perfume if you want a scent as summery, sunny, and fresh as Moominvalley. It has notes of vanilla, sandalwood, bergamot, and lavender — one reviewer said, "It smells as if Moominmama has put her washing on the line whilst the spring breeze drifts through Moomin Valley."

Lush

Promising review: "This is a really nice fragrance! Opens up with a bright and fresh laundry / cool lavender scent with hints of bergamot. Then transforms into a warm, orange, vanilla, and sandalwood creamy scent. Very office friendly and blind buy safe!" —Via

Get it from Lush for $65.

4. A mini bookshelf lamp so you can easily see which spine you're grabbing without ruining the reading mood by turning on the big light.

Amazon

Promising review: "Soft warm light makes my bookshelf reading corner so magical." —Margaret M Drdla

Get it from Amazon for $26.99.

5. A pigeon garland that'll make your space extra ~coo-l~. It's the perfect touch for your pigeon-themed party.

Beth Goodwin Designs / Etsy

Beth Goodwin is an illustrator who lives in South Somerset in England. 

Promising review: "Just as reflected in the images. A little bit of comedy for an otherwise dreary day in the office!" —Matthew

Get it from Beth Goodwin Designs on Etsy for $22.23 (also available in a fantastic party pigeons version).

6. Soshe's Blurring Pillow Blush to give your cheeks that perfect, soft focus filter look. This cream-to-powder blush is featherlight and buildable, and made with hydrating squalane and soothing cucumber seed extract.

Ulta

Promising review: "Speakeasy is the most stunning shade for summer; it gave me such a beautiful hint of color to make it look like I spent time outside without being in the sun. The pigment was strong but blended perfectly and has not faded after wearing all day. I'm in love, and can't wait for the full launch!" —Coll

Get it from Ulta for $28 (available in five shades).

7. A two-pack of Hello's Unicorn aluminum-free deodorant, because who doesn't want to smell like unicorns (i.e., a sweet blend of watermelon, cucumber, peach, berries, and vanilla)? It's made without parabens, phthalates, dyes, or baking soda, and is designed with odor-neutralizing zinc ricinoleate to keep you smelling fresh for up to 72 hours.

www.amazon.com

Check it out on TikTok.

Promising review: "I have been using Hello Unicorn deodorant for several years now. It smells nice. It does not break me out or cause any skin irritation. It works all day, even when I am doing yard work in the middle of summer. I love that the ingredients are natural, and it doesn't have aluminum like so many other deodorants. It costs a little more than some deodorants, but it is worth it to me to not have a rash under my arms and that it works as well as it does." —Phil

Get them from Amazon for $12.55 (available in other scents).

8. Not Today, Murder, a fun party game for folks who walk out of horror movies and say, "I totally would've survived." Here's your chance to prove it! Players draw three random item cards, which they can use to survive murder scenarios like, "You wake up to the smoke alarm going off — only to find a man in a hockey mask roasting marshmallows over your burning couch."

Amazon

See it in action on TikTok.

Promising review: "Bought this to play during camping trips with my family. The questions usually present interesting scenarios, leaving them open-ended enough to be really short and serious or as outrageous and silly as your imagination can take you." —Kevin Buck

Get it from Amazon for $22.85.

9. A double-layered workout set if you love this look, but those big-name athleisure brands are charging almost $100 for the bra alone. That shouldn't stop you from treating yourself for staying consistent and active with a buttery smooth and supportive sports bra and biker shorts set that reviewers say doesn't roll down, doesn't ride up, and isn't see-through.

www.amazon.com, www.amazon.com

Many reviewers say that this set runs small, so consider sizing up for a more comfortable fit.

Promising review: "Love this set! As a thick thigh girly, I was surprised to find that the bottoms didn’t roll up or down. Material is compressive, but also breathable. Definitely will be purchasing more colors!" —R

Get it from Amazon for $32.98+ (available in women's sizes XS–XL and 21 colors).

10. A Loops Lab starter DJ set so darn fun to use, you'll probably find yourself using it as much as your kiddo does. Each figurine represents a different musical part (drums, bass, melody, vocals, etc.), so different combinations of characters will produce different sounds. There are also actions you can take, like double-tapping the board, to change the character's sound. It's a fun and creative way to introduce kids to music composition, and beats can even be recorded and shared.

Amazon, www.amazon.com

The starter set comes with the board and the Lax Funkers characters, who have a chili funk sound. You can expand the collection of sounds and styles with other characters — there are styles like neo funk, classical music, electro rock, and more.

Promising review: "We had the family over for Thanksgiving, and the Loops Lab was a big hit. The kids were playing as usual, then my son pulled out the loops stage and connected it to his iPad, then casted it to our TV, which has great sound. He showed his cousins how it worked, and they all started putting the characters on the stage. He showed them that by tapping the characters one, two, or three times, they could get a different sound, and they had a blast experimenting with the different sounds and rhythms, finding a beat they liked. They were all dancing to the music they created. The quality is great, the characters are fun, and kids had fun while learning how different instruments sound and work together. We also purchased the 8-Bit band, and they are so fun to mix with the Lax Funkers band that comes with the set. Looking for a holiday gift for the whole family? this is guaranteed to be their favorite gift!" —Ac

Get it from Amazon for $139.

11. A genius new reusable blotting sponge from Beautyblender that soaks up that midday shine or that post-workout sweat without disturbing your makeup. Plus, it's washable...unlike those single-use blotting papers.

Amazon

You'll get two sponges, so you always have a fresh one when you need it. They're washable and should be replaced every 8–12 weeks.

Get two from Amazon fo $25.

12. A cookies and cream shakeable topping so you can add a lil' sweetness to your coffee (Adding this to a sweet cream cold foam? YUM!), yogurt, pastries, ice cream, and more!

www.amazon.com

Promising review: "Great favor and topping and could be used on many things. Drinks, ice cream, and much more. Great size for the money. I use it on my iced coffee." —mark

Get it from Amazon for $9.99.

13. A mini Victorian wall plaque because it'll make your little goth heart oh-so-happy. And the "At Rest" version will very much tell everyone else that you and your slumber should be left undisturbed...

Peculiar by Nature / Etsy

Peculiar by Nature is a woman-owned small business based in the UK and run by Amy Cooper. It specializes in gothic home decor and replica bird skulls.

Promising review: "Absolutely Beautiful!!! So well made!!! The packaging was beautiful as well!!! Highly recommend!!!" —Susan

Get it from Peculiar by Nature on Etsy for $17.92 (available in two styles).

14. A sequined mini dress for absolutely stealing the show at whatever fancy function you have upcoming. This dress is just begging to be danced in all night!

Anthropologie

Get it from Anthropologie for $297 (available in women's sizes XS–XL standard, XS–XL petite, and 1X–3X).

15. A set ofKatsushika Hokusai Band-Aids made in collaboration with The Metropolitan Museum of Art if you're simply too cool to settle for regular old bandages.

Amazon

Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman

Get a box of 50 from Amazon for $7.49.

16. An antique brass rabbit finial so what used to be a very plain-looking lamp now looks like a one-of-a-kind find from a vintage shop.

Amazon, www.amazon.com

Promising review: "I’ve got to say, I am absolutely in love with this little rabbit lampshade finial in antique brass! It’s super cute and just adds so much character to this vintage lamp I found at a thrift store. I gave it a little makeover with a new shade, and this finial is just the perfect finishing touch. The little rabbit pops up just over the lampshade, so you can see it from anywhere in the room. It’s just so cool and makes me smile every time I see it!" —Aiden

Get it from Amazon for $13.90.

17. The new Laneige Cream Skin toner mist — a lightweight blend that's part toner, part cream and delivers glassy-looking, hydrated skin with just a few spritzes.

Sephora

Promising review: "I love this toner! I had received a free sample, and once that was all gone, I had to buy one! I’d get a larger one if it could fit in my skincare fridge, but this feels great and nice and cool on the skin! It provides so much hydration even when used as a standalone product. The glow on your skin is very noticeable, too! I also like the lack of fragrance and how my face does not feel heavy or weighed down after using this with my other skincare routine products. I’ll definitely continue to purchase!" —MissPrincessB

Get it from Amazon and Sephora for $19.

18. A banana for scale to give people a better sense of how big something is — here's a banana for scale. If you have no idea why you'd want this or why it might be funny, you're probably not chronically online, and, honestly, good for you.

www.amazon.com

Get it from Amazon for $12.99.

19. A darling barn-shaped butter dish from Molly Yeh's collab with Anthropologie, because I ~dairy~ you to tell me that this wouldn't make your kitchen table look infinitely cuter.

Anthropologie

Get it from Anthropologie for $26.

20. A Secret cooling whole body deodorant mist for an instant cooling effect when you're overheating after a tough workout, a walk in the hot summer sun. It's designed to cool the skin by 10 degrees and protect against odors for up to 24 hours.

www.amazon.com

Promising review: "I was skeptical after I sprayed this on my arm in a nice air-conditioned house. It smelled lovely, and a quick sting of mint hit my skin. I was very underwhelmed. It has been a warm day, and I took this outside since I knew I would be sweaty and warm. I sprayed this on my 'underboob' — holy wintery coolness! It’s been 10 minutes, and I’m still feeling the chill. Apparently, it works REALLY well if you’re sweating. It dries almost instantly, and I’m a tingly fresh still." —Michelle

Get it from Amazon for $12.99+ (available in two scents).

21. A beautiful risograph-printed matchbox if your little bowl of trinkets is missing a little ~flair~. This is a great little treat for any aesthetic-obsessed person (you, maybe?) or as an add-on to a gift, like a candle.

Sunroom / Etsy

Sunroom is a small business based in Chicago and run by husband-and-wife duo Clare Byrne and Jacob Stolz.

Promising review: "Excellent matchbox and the colors are so nice in person. Very excited to use this." —Jo

Get it from Sunroom on Etsy for $13 (available in seven prints; includes 50 matches).

22. A pair of open-back jelly flats so your relive the early 2000s with potentially fewer blisters.

www.amazon.com, Amazon

Many reviewers say these run small, so consider sizing up.

Promising review: "10/10. Definitely recommend sizing up. First wear, you will get a blister, but once they are broken in, they are the best! So easy, breezy, and make any outfit look more put together. I’m a teacher and have had many coworkers buy a pair!" —Madison

Get them from Amazon for $34.99 (available in women's sizes 6–11 and five colors).

23. The SWEETEST Miffy zip-up swaddle from Love to Dream with an ingenious design that allows littles to adopt an arms-up position so they can self-soothe safely and securely. And the zipper design allows quick and easy access for diaper changes.

Love to Dream

Promising review: "My baby loves these arms-up swaddles. She naturally wants her arms in that position, so the Love to Dream swaddles have been a lifesaver. The cotton is the perfect fabric, it’s soft and comfy on their skin and not too thick or heavy to go over a onesie. I got a couple of these for my baby shower for newborn sizes and ended up purchasing more when she sized up to small." —Hailey

Get it from Love to Dream for $37.95 (also available in a cream color with the Miffy print, plus 16 other sweet styles; available in three sizes for children up to 19 pounds).

24. A Colgate toothpaste with heart-shaped cooling crystals to make the tedious task of teeth-brushing a lot more whimsical.

Amazon, www.amazon.com

Promising review: "I bought this because it reminded my little Gen X heart of the glitter toothpastes we used to get back in the '80s. I love this toothpaste. The little hearts are so cute, and the toothpaste itself is extremely minty and refreshing! I will absolutely purchase this again, even though it’s a little pricier than traditional US toothpaste from the store. It’s worth it to have a fun brushing experience." —Lynn

Get it from Amazon for $9.99.

25. A sock and shoe charm kit because chunky socks and boots season is fast approaching, and this is just the thing to really zhuzh up your old Dr. Martens. You can also use them on other fabric, like ties, sweaters, hats, and bags.

www.amazon.com, www.amazon.com

Promising review: "I ordered these for several projects. I think they are for grunge socks or something like that, but I use them on belts, clothing, purses, shoes, and necklaces. They are very handy and look good. I love the variety and the different sizes. They appear to be very durable from my experience." —Cindy Lombardo

Get it from Amazon for $7.49.

26. A nail-strengthening cream from Kerasal rich in keratin and shea butter for supremely soft hands and cuticles *and* stronger nails. If you can bend your weakened, brittle nails basically 90 degrees (pretty much me after a year of gel manis with no breaks!), you'll wanna pick up this strenghtening salve and slather it on your hands before bed.

www.amazon.com

For best results, check out the rest of Kerasal's Bare Nail collection.

Promising review: "I use this every night now before I go to bed, and in one week, my brittle nails have improved immensely. Will purchase again. Great product." —Amazon Customer

Get it from Amazon for $16.63.

27. Some fin-tastic fish tights if you're always ~fishing~ for compliments. Don't worry, those compliments will come rolling in the minute you put 'em on.

www.amazon.com

Get them from Amazon for $18.99 (available in 15 other fun prints).

Looking for a shortcut to more ~viral~ finds? Try these:

* TikTok Products That Aren’t Only Worth The Hype, They Exceed It

* I Need You To Know That These 36 TikTok Beauty Products Have *Actually* Earned Their Fame

* TikTok Can Be A Time-Waster, But These 34 Viral Products Are Not

* TikTok Products That Work So Well I Can’t Wait For You To Try Them

* I Regret To Inform The TikTok Haters That These 38 Products Are Actually Spectacular At Their Jobs

Why Trust BuzzFeed Shopping?

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.