Every enterprise software company out there is working to bring more workflow automation and AI to the platform. ServiceNow has been on this journey for some time now, and given the kind of data it collects via interactions on its platform, it’s building more refined models.

Part of the shift to AI comes internally by building, some via acquisitions and some from partnering widely, says SVP of corporate business development Philip Kirk. But whatever the source, it’s all in service building a stronger platform, he says.