Photo credit: Melissa Goh / Tech in Asia

As it faces regulatory challenges in its primary market of the US, fashion giant Shein is modifying its business strategy to lend its small-scale, made-to-order system to third-party brands and suppliers, The Wall Street Journal reported.

Tagged as “supply chain-as-a-service,” this offering is set to enable external labels to use Shein’s platform for launching and testing new clothing items in small amounts.