If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

You know that cringe-worthy moment when your bold lip turns into a flaky mess by lunch? Covergirl’s Vintage Wine lipstick is the antidote to patchy, disappearing color — and it’s been quietly ruling drugstore shelves since the ’90s. At just five bucks, shoppers are saying that this neutral-toned cranberry shade with a hint of pearly shimmer glides on creamy, locks in moisture with vitamins A and E, and “gets them so many compliments.”

“Hands down my go-to color,” gushes one fan under the review title “Never disappoints!” “Really nice everyday red without the shock value. It’s so neutral you can wear it with pink clothing as well. The more you layer it on, the deeper the color gets, so you can control the look. So happy I discovered it here a few years ago, cheaper than the drug stores and it’s the identical product. I get compliments every time I wear it, definitely give it a try!”

And if longevity is your vibe, you’re covered. “I’m dating myself but I’ve been wearing THIS lipstick for over 20 yrs,” admits another devotee. “I always get compliments on it. I am medium blond, medium skin tone. Not too dark for me at all. I’m on auto delivery…” Thanks to that vitamin-rich formula, color and moisture stay put through coffee runs, board meetings, and even happy hour.

But it’s not just hydration or staying power that hooks shoppers — it’s the confidence boost. Reviewer “I Always Get Compliments” shares, “People often compliment me on my lipstick and are shocked to find out it’s Covergirl! Yes, I’ve used more expensive brands, but none of them give me the results that this particular one does, and the color is a really good one for me. It’s the only one in the line that I can really wear. I’ve been wearing it for years, and I have no plans to stop wearing it! Why spend more when I don’t have to?”

Between the subtle shimmer that catches the light and six-hour, moisture-sealing wear, Vintage Wine proves that sometimes the best beauty hacks are hiding in plain sight. If your current red is high-maintenance or fade-prone, trust the lipstick that shoppers have dubbed the “Best Lipstick Ever.” At $5, why grab a tube or two of Covergirl Lipstick in Vintage Wine (and a few other hues) and see for yourself?

Read more for iconic 90s lipstick shadesyou can buy today.