Kmart Australia's new $89 'bladeless' fan is receiving rave reviews from loyal customers, with some even comparing it to Dyson's $399 version.The product has only just landed online and in stores across the country, but that hasn't stopped an overwhelming number of buyers picking it up early to beat the springtime heat.'I just brought one home and it's fantastic. I put it on its highest speed and you can hear it but nothing more than a normal fan,' one mother wrote on Facebook.'I have an overly curious 11-month-old so this looks a lot safer than our pedestal fan and it would be great for summer,' another said. A third added: 'It's a lot cheaper than brands like Dyson and they work in exactly the same way'.Kmart's website said the tower fan sports 'a modern look' that will elevate the home, and it has an 'amazing LED light function' to work as an interesting art-like installation in any corner.The lights can be turned off if you're going to sleep in the same room and a nine-hour timer can be applied so that you remain cool throughout the night.Kmart's website said the tower fan sports 'a modern look' that will elevate the home, and it has an 'amazing LED light function' to work as an interesting art-like installation in any cornerDyson's fans are known for their abilities and quietness, but they are some of the most expensive products on the market (pictured)It doesn't have a heating capacity - whereas Dyson sell a $599 hot and cool fan - but it does have an oscillating function to move air around the room, rather than staying in a fixed position. 'This is worthy of being a knock-off bladeless fan,' one person wrote on social media.Last year consumer advocacy group CHOICE scored Kmart's $89 Anko Pedestal Fan higher than Dyson's $548 Cool Tower Fan, because they said the cheaper version 'does the same thing'. 'There's nothing in particular wrong with the Dyson Cool Tower Fan, and it admittedly comes with added features you don't get with the cheaper models, such as a timer and remote control,' Choice fan tester Matthew Tung said.'But, it's more than six times the price for something that essentially does the same job.'