The Oridgenators presented by Ruffles is a six-part IGTV series that spotlights pioneering Black creators from the intersecting worlds of basketball, sneakers, social media, music, and entrepreneurship. Each episode profiles one unique individual who defied societal norms in pursuit of their dreams to inspire and uplift.

In a weird way, Sierato can thank his parents for helping him to get where he is today. As one of the most premier sneaker customizers, his fusion of kicks and art was birthed because of what his mom and dad didn’t do for him.