Singapore has world’s toughest, yet most innovative, fast-food scene: Jollibee international chief

Singapore has world’s toughest, yet most innovative, fast-food scene: Jollibee international chief

The Straits Times - Sports·2025-11-24 09:00

SINGAPORE – In the 12 years since Jollibee Foods Corporation arrived in Singapore, the Philippine fried chicken giant has quietly rewritten what it takes to survive and thrive in one of the world’s most cut-throat fast-food markets.

Today, Singapore is more than just one of Jollibee’s fastest-growing international markets.

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