Follow us on Whatsapp for the latest updates Follow us on Telegram for the latest updates

Singapulah restaurant opens in London’s Chinatown

Singaporeans pining for a taste of home in London now have a new restaurant to visit if they venture into Chinatown there. Opened on 16 Feb, Singapulah restaurant offers hawker favourites such as Bak Chor Mee, Sa Poh Mee, and rainbow kueh.

Source: @singapulah_restaurant on Instagram

Why get a latte when you can order a kopi C siew dai instead?

Singapulah restaurant opens in London

Located in the heart of London’s Chinatown, Singapulah restaurant was opened by Ellen Chew, who also owns the popular Rasa Sayang restaurant there.

The restaurant not only features local favourites but also Singaporean brands that supply its ingredients.

Singapulah shared in a post that the Bak Chor Mee includes chilli fishballs from local brand Dodo Seafood Treats as well as Hiap Giap noodles.

Source: @singapulah_restaurant on Instagram

Dishes available include:

Kueh Pie Tee – £10.95 (S$18.65) for 6 pieces

Chilli crab bao – £6.95 (S$11.83)

Pork chargrilled satay – £14.50 (S$24.69)

Bak Chor Mee – £16.95 (S$28.86)

Fishball noodles – £14.95 (S$25.46)

Seafood Sa Po Mee – £16.95 (S$28.86)

Chilli Crab – £33.95 (S$57.81)

Kueh Salat and Kueh Lapis – £5.50 (S$9.37) each

Among the participating Singaporean brands are Udders, The Orientalist Spirits, Yeo’s, and LG Foods.

Meanwhile, kopi is supplied by Kim Guan Guan Coffee.

Suppliers will change every six months to showcase different brands and evolve, The Straits Times (ST) reported.

The kitchen is helmed by Singaporean Andri Jamil. The 48-year-old is a former partner and head chef of Boat Quay restaurant Est1819.

More independent eateries offering authentic cuisines in London

Ms Chew told ST that “the time is now right” to open another Singapore eatery in London.

Source: Restaurant Online

She opened Rasa Sayang in 2008, and back then, she said nobody knew what Singapore food was.

But there is an appetite for authentic food from around the world, especially since Covid-19.

“We have really authentic Vietnamese and African food here. I’m confident that people will love the food at Singapulah,” she said.

If you’re visiting London anytime soon and would like to drop by the restaurant, here’s how you can find it:

Singapulah Address: 53 Shaftesbury Ave, London W1D 6LB, United Kingdom Opening hours: Mon – Sat 5pm -10pm, Sun 5pm – 9pm Nearest Tube station: Piccadilly Circus

Agencies helping brands break into overseas markets

Partnering Ms Chew are several government agencies:

Enterprise Singapore (EnterpriseSG)

Singapore Brand Office

Singapore Tourism Board

Singapore Global Network

EnterpriseSG saw an opportunity for Singapore brands to break into and test in a new market as well as showcase Singapore food in the United Kingdom (UK) and Europe, ST quoted Ms Jeannie Lim, EnterpriseSG’s assistant chief executive officer (lifestyle & consumer), as saying.

Singapulah has a retail space where customers can buy the sauces and ingredients used, which helps the brands’ exposure too.

But ultimately, Ms Chew wants to change the idea that Singapore food consists only of Singapore Noodles.

We have to end the idea that Singapore food is Singapore Noodles. There is no such thing.

Have news you must share? Get in touch with us via email at news@mustsharenews.com.

Featured image adapted from Google Maps and @singapulah_restaurant on Instagram.

Get more stories like this.

Drop us your email so you won't miss the latest news.

Name Your Name

Email Your Email

Subscribe