BUENOS AIRES, ⁠June 24 (Reuters) - Moved by Lionel Messi's record-breaking form at the ⁠World Cup, Argentines have taken to the streets and ‌social media to sing "Happy Birthday" to their favourite footballer who turned 39 on Wednesday.

Under the hashtag #CumpleLEO, Telefé, a local television channel, launched a campaign for Argentines to ​sing "Happy Birthday" to him at 10 a.m. ⁠and 10 p.m. local time, ⁠an allusion to the number 10 shirt worn by the Argentina ⁠captain.