Soccer-Banorte pushes cashless payments at Azteca as World Cup deadline nears

Soccer-Banorte pushes cashless payments at Azteca as World Cup deadline nears

The Star Online - Sport·2026-04-23 08:00

MEXICO CITY, ⁠April 22 (Reuters) - Mexican lender Banorte is racing towards cashless football, overhauling ⁠payments at the country’s marquee stadium less than two months ‌before nearly 90,000 fans are due to pour through its gates.

Banorte, which holds naming rights to the venue once known as the Azteca, is rolling out what executives describe ​as a “100% digital” experience for matchgoers, even as ⁠the stadium remains under construction ⁠and recent test events exposed technical hiccups.

Cash still rules the terraces at ⁠most ‌football grounds in Mexico and across Latin America. Vendors weave through the stands selling beers and snacks, often clutching banknotes or ⁠tucking bills between their fingers.

Banorte has begun distributing portable ​card readers at ‌recent matches, but intermittent Wi‑Fi has caused delays, frustrating vendors and ⁠fans.

“These are exactly ​the kinds of issues you pick up in pre‑inaugural matches, so you can fine‑tune all the details,” CEO Marcos Ramirez told reporters.

Banorte and stadium operators have ⁠since decided to separate the payments network ​from the public Wi‑Fi used by spectators, aiming to ensure transactions are not disrupted by heavy mobile traffic on matchdays.

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