April 10 (Reuters) - Liverpool CEO Billy Hogan ⁠wrote to season ticket holders on Friday, urging the club's supporters to keep planned protests ⁠over ticket price increases "grounded in the facts" as fans prepare to demonstrate at Anfield.

Liverpool had ‌announced last month that they would increase general admission ticket prices for the next three seasons -- a decision that did not sit well with the fans who plan to protest when they host Fulham in the Premier League on Saturday.