Soccer-Liverpool announce five-year sponsorship deal with Turkish Airlines

Soccer-Liverpool announce five-year sponsorship deal with Turkish Airlines

The Star Online - Sport·2026-09-08 21:00

Sept 8 (Reuters) - Liverpool have ⁠agreed a five-year deal for Turkish Airlines to ⁠become their main club partner from June 1, 2027, ‌which means the first change in the Anfield side's leading shirt sponsor since 2010, ending a 17-year run for Standard Chartered.

The deal announced on ​Tuesday will be worth in excess of £300 ⁠million ($405.78 million) according to ⁠media reports, which would place it among the most lucrative ⁠in ‌the Premier League.

While the precise figures have not been confirmed, it is likely to match the income ⁠from ManchesterUnited's shirt sponsorship deal with Qualcomm, which ​was signed in ‌August 2024.

Standard Chartered will remain affiliated with Liverpool as ⁠a Global ​Partner, said a club statement, but Turkish Airlines will take the primary position in Liverpool's branding.

“The front of the Liverpool shirt ⁠holds a special place in the ​history of our club," said Liverpool's chief commercial officer Ben Latty.

"Turkish Airlines is a globally recognised organisation with an extensive international ⁠network and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005," he added, referring ​to Liverpool's Champions League final comeback win ⁠in Istanbul.

The deal adds to a growing sponsorship portfolio within ​football for Turkish Airlines, who are ‌an official partner of the Champions ​League and main sponsor of Turkey's national team.

($1 = 0.7393 pounds)

(Reporting by Ruairidh Barlow; Editing by Ken Ferris)

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