Sofia Vergara is the new face of Skechers.

The Modern Family actress has been appointed brand ambassador to the shoe firm after she discovered their products while looking for supportive shoes after undergoing knee surgery.

According to the firm, the 53-year-old had bought multiple pairs of Skechers before discovering her team had been in talks with the brand, and she will now appear in a new campaign which celebrates the "style, versatility and comfort" of the brand's Hands-Free Slip-ins Glide-Step styles.

Sofia said in a statement shared with WWD: "I don't do anything unless I believe in it — and I truly believe in Skechers.

"I've been wearing Skechers for over a year now, and they've completely changed how I think about sneakers. They're not just comfortable — they're chic, stylish, and easy to wear with everything in my closet. That's what made this partnership feel so natural."

Skechers praised Sofia for embodying everything Skechers stands for — "bold, confident, and committed to comfort without compromise."

President Michael Greenberg added: "She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together."