Cited as boosting the worldwide rosé market, Whispering Angel has won itself a loyal legion of sippers, thanks to attractive marketing, subtle flavouring and A-lister approval.

Produced deep in Provence, the coveted pale vino became the most talked-about tipple of 2021 after Adele told US Vogue that her supermarket runs during lockdown consisted of ketchup and the cult wine. “Whispering Angel turned me into a barking dog. It did not make me whisper,” said the singer when referring to her favourite plonk.

A blend of cinsaut, grenache and vermentino grapes, the wine is loved for being very pale and very dry, with subtle flavours of orange, red fruits and a little dried herbs and spice. But with a price tag of £25, it’s one of the more upmarket rosés on store shelves.

True to form, supermarkets like Aldi and Asda have been quick to develop alternatives that don’t merely nod to the OG but appear carbon copy (the former boasts a similarly italicised label while the latter is wryly called Screaming Devil). Elsewhere, sommeliers namecheck Miravel and Leoube (both cost less than £18) while wine enthusiasts on TikTok love M&S’s la balconne and Lidl's breath of paradise bottle.

“Whispering Angel is a great wine, as is its more refined offering,” says wine writer Katie Brook. “But are we paying for quality or a name?”