KUALA LUMPUR: Sony announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series – the Alpha 7S III (model ILCE-7SM3).

Featuring a brand new 12.1MP (approximately, effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K 120p1 and 10-bit 4:2:2 colour depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.