Spotify says 25% of US, UK, Australia subscribers try audiobooks
The Star Online - Tech·2024-04-17 19:00
Spotify Technology SA said one-quarter of paid users in the US, UK and Australia have started an audiobook as part of their subscriptions, a sign the Swedish audio streaming company is making headway in a growing market.
Of those users, 57% are 18 to 34, suggesting the format is especially appealing to younger generations of listeners.
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