Australia-based Amber, an energy technology company, has secured US$45 million in funding to expand its battery and EV automation technology into international markets.

The round was led by UK-based ETF Partners, with support from Square Peg, Gentrack, Rubio Impact Ventures, and Breakthrough Victoria.

Amber already holds a strong position in Australia, with 40% of new automated home batteries using its services.

The funding aligns with the upcoming Cheaper Home Batteries Program rebate, launching in July 2025.

The company has begun expanding into Europe, partnering with UK energy providers E.ON and Ecotricity.

Amber is also developing vehicle-to-grid (V2G) features to let customers sell energy back to the grid.

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🔗 Source: Amber

🧠 Food for thought

1️⃣ Strategic timing: Amber’s funding aligns with government-driven battery market explosion

Amber’s $45 million funding comes at a pivotal moment as Australia prepares to launch its $2.3 billion Cheaper Home Batteries Program on July 1, 2025, which will reduce battery costs by approximately 30% for consumers 1.

This government initiative is projected to catalyze the installation of over one million new batteries by 2030, creating a significant market opportunity for companies already positioned in the space 2.

With Amber already controlling 40% of Australia’s new automated home battery market, they are well-positioned to capitalize on this government-accelerated growth 3.

The declining subsidy structure of the program, similar to previous solar incentives, creates urgency for early adoption, potentially accelerating Amber’s growth trajectory in its home market before its international expansion 1.

Consumer economics are compelling, with household power bill savings projected between $1,100 to $2,300 annually for battery adopters, creating strong customer incentives beyond the initial subsidy 2.

2️⃣ Global energy storage investment surge creates favorable expansion environment

Amber’s international expansion comes amid record global investment in clean energy, which reached $2.1 trillion in 2024 (an 11% year-over-year increase), creating fertile ground for energy technology companies with proven models 4.

The battery storage market specifically is experiencing remarkable growth, with residential energy storage installations growing significantly in recent years according to industry data 5.

Amber’s partnership strategy is particularly notable, using Gentrack’s global utility network to distribute their technology, leveraging established relationships rather than building market presence from scratch in each new country 3.

The company’s expansion into Europe targets markets where utilities are actively competing to provide compelling offers to battery and EV customers, suggesting strategic market selection based on competitive dynamics and regulatory environment 3.

This approach aligns with emerging industry trends toward “Energy Storage-as-a-Service” (ESaaS) models that provide more economical power solutions to businesses through advanced energy management systems 5.

3️⃣ Vehicle-to-grid technology represents the next frontier in energy management

Amber’s development of vehicle-to-grid (V2G) capabilities positions them at the cutting edge of energy technology, enabling consumers to sell electricity from their EVs back to the grid during peak demand periods 3.

This technology addresses a critical challenge in renewable energy integration, the mismatch between generation and demand timing, by transforming electric vehicles into mobile energy storage assets that can balance grid fluctuations 6.

The timing is strategic as EV adoption accelerates globally, with electric vehicles now representing 8.7% of all new cars sold in 2024, creating a rapidly expanding fleet of potential mobile batteries 7.

V2G capabilities create additional revenue streams for EV owners, potentially enhancing the economic case for electric vehicle adoption while simultaneously improving grid stability during renewable energy transitions 8.

Significant infrastructure investment is already underway to support these technologies, with the U.S. Department of Transportation alone announcing $635 million in grants for expanding charging infrastructure 7.

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