Supermarkets giving away free Christmas vegetables as price war kicks off
All of the UK’s major supermarket chains have announced huge promotions on their festive veg lines.
Tesco, Asda, Sainsbury's, Morrisons, Aldi and Lidl have all announced price cuts across Brussels sprouts, carrots, parsnips, swede, cabbage, and potatoes for the week leading to Christmas. Sainsbury's and Tesco's promotions see vegetables cut to just 15p starting from today. Morrisons discounts also start today, but vegetables will be priced a little cheaper at 10p.
Starting tomorrow, Lidl, Aldi, Morrisons, and Asda will introduce their discounts. Lidl will be cutting vegetable prices to 9p, while Asda and Aldi will cut prices to a measly 8p. The offer across all stores will run until Christmas Eve - or as long as stocks last.
Those who want to bag bigger bargains could wait until Christmas Eve, as supermarkets often cut prices to as low as 1p when the store is closing. However, it would be a risk as supermarkets have warned that once the vegetables are gone. If you want to, Tesco is also giving away free carrots at 2,880 of its stores - including its express ones - between now and Christmas Eve. However, this scheme is part of its "Carrots for Rudolph" campaign - and is a fun thing for children, so you won't get enough carrots for your Christmas dinner.
Reacting to the price cuts, British Growers CEO Jack Ward told The Guardian: “Is that really a cause for celebration? We are giving people a false impression of what’s involved in improving food.
“People ask: ‘If I can buy it for 15p at Christmas, why is it 65p the rest of the year?’ It completely devalues what are superfoods compared to a lot of other things consumed in Christmas week. There’s no denying that consumers like this kind of deep discounting but they have got to understand it comes at a cost.”
Ward added that although retailers lose money by discounting vegetables at Christmas, growers ultimately pay by having to accept lower prices throughout the year. He added, "Let’s not delude ourselves; the [cost of the] promotions are factored in somewhere along the way over the 12 months."
Tesco
Who: Clubcard members
When: December 18-24
Potatoes 2kg - Price: 15p - Price without Clubcard: £1.35
Carrots 1kg - Price: 15p - Price without Clubcard: 69p
Brussels sprouts 500g - Price: 15p - Price without Clubcard: 85p
Parsnips 500g - Price: 15p - Price without Clubcard: 75p
Broccoli - Price: 15p - Price without Clubcard: 82p
Swede - Price: 15p - Price without Clubcard: 63p
Red cabbage - Price: 15p - Price without Clubcard: 80p
Sainsbury’s
Who: Nectar members
When: December 18-24
Potatoes 2kg - Price: 15p - Price without Nectar: £1.35
Carrots 1kg - Price: 15p - Price without Nectar: 69p
Brussels sprouts 500g - Price: 15p - Price without Nectar: 90p
Parsnips 500g - Price: 15p - Price without Nectar: 75p
Swede - 15p - Price: 15p - Price without Nectar: 62p
Red and white cabbages - Price: 15p - Price without Nectar: 80p
Asda
Who: all shoppers
When: December 19-24
Potatoes 2kg - Price: 8p - Pre-discount price: £1.35
Carrots 1kg - Price: 8p - Pre-discount price: 69p
Brussels sprouts 500g - Price: 8p - Pre-discount price: 85p
Parsnips 500g - Price: 8p - Pre-discount price: 75p
Broccoli - Price: 8p - Price without Nectar: 79p
Morrisons
Who: More Card members
When: December 18-24
Carrots 1kg - Price: 10p - Price without More Card: 69p
Brussels sprouts 500g - Price: 10p - Price without More Card: 85p
Parsnips 500g - Price: 10p - Price without More Card: 75p
Swede - Price: 10p - Price without More Card: 62p
Potatoes 2kg - Price: £1.15 - Price without More Card: £2.30 (running from December 18 until January 1)
Aldi
Who: all shoppers
When: December 19-24
Potatoes 2kg - Price: 8p - Prediscount price: £1.35
Carrots 1kg - Price: 8p - Prediscount price: 69p
Brussels sprouts 500g - Price: 8p - Prediscount price: 85p
Parsnips 500g - Price: 8p - Prediscount price: 75p
Broccoli - Price: 8p - Prediscount price: 79p
Red and white cabbages - Price: 8p - Prediscount price: 75p
Lidl
Who: all shoppers
When: December 19-24
Potatoes 2kg - Price: 9p - Prediscount price: £1.35
Carrots 1kg - Price: 9p - Prediscount price: 69p
Brussels sprouts 500g - Price: 9p - Prediscount price: 85p
Parsnips 500g - Price: 9p - Prediscount price: 75p
Swede - Price: 9p - Pre-discount price: 69p
Echalion shallots - Price: 9p - Prediscount price 99p
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