KUALA LUMPUR (Oct 17): Supermarket operators are encouraged to create more own brand products which are seen as being able to provide cost savings to the consumers of up to 30 percent.

Domestic Trade and Consumer Affairs (DTCA) Minister Datuk Seri Saifuddin Nasution Ismail said the capability of the local supermarkets to offer own brand products of quality could help consumers in tackling the issue of cost of living.