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Taobao Malaysia has officially kicked off its 618 Mid-Year Sale with a major update: the app is now available in Bahasa Melayu, alongside English and Chinese

The brand new Taobao interface is now available in Bahasa Malaysia, English, and Mandarin for all Malaysians to have a more efficient and enjoyable shopping experience.

Image via Taobao (Provided to SAYS)

This new feature makes it easier for more Malaysians to browse, shop, and enjoy deals in the language they're most comfortable with.The update is part of Taobao's continued effort to offer a better, more localised shopping experience for Malaysians.You can also enjoy new app features, including:

Image Search: Snap or upload a photo to find similar items using AI-powered image recognition

Coins Cashback: Earn coin rewards and cashback by checking in daily or buying from selected sellers offering free shipping

Exclusive New User Perk: First-time shoppers can grab special items starting from just RMB 1 (about RM0.62)

To celebrate this milestone, the Taobao 618 Mid-Year Sale will be running from 8pm on 28 May to 11.59pm on 20 June

The Image Search Feature, powered by AI image recognition technology, will ease customers' shopping hassle.

Image via Taobao (Provided to SAYS)

You can enjoy a fully localised app experience and amazing limited-time deals*, including:

Free sea shipping on orders over 199 yuan (about RM116) + Coins Cashback

Spend & Win air tickets to Seoul in partnership with RHB Bank

Up to RM68 off on instant payment discount

Promo codes offering up to 50% off

Daily flash sales and discounts of up to 15% on a wide range of products

* Terms and conditions apply.

Taobao Malaysia has also played a role in growing local digital entrepreneurship

Jess Lew, Country Head of Taobao Malaysia, with the Taobao mascot at the launch event today, 28 May.

Image via Taobao (Provided to SAYS)

In 2020 and 2022, Taobao worked with state governments and training institutions to launch LiveNOW, a livestream KOL training programme. The initiative helped over 500 Malaysians — including many from low-income groups — kickstart their journey as digital entrepreneurs and livestreamers."At Taobao, we remain deeply committed to supporting our local community, with a strong emphasis on strengthening Malaysia's e-commerce ecosystem," said Jess Lew, Country Head of Taobao Malaysia."At the same time, we are dedicated to making our customers' online shopping experience on Taobao more efficient and enjoyable by continuously enhancing platform capabilities and localised services, particularly through a wider selection of fashion and home furniture categories with more affordable price and air shipping as fast as five working days, which ultimately uplifts their quality of life," Lew concluded.

The Taobao app is free to download on the Apple App Store and Google Play

For the latest updates and deals, follow Taobao Malaysia on Facebook, Instagram, and TikTok, or directly browse through the Taobao app itself.

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