Tech platforms make pitch for ad deals as TikTok is roiled by politics

Tech platforms make pitch for ad deals as TikTok is roiled by politics

The Star Online - Tech·2024-05-04 08:00

(Reuters) - Short-form video took center stage at tech and social media companies' annual presentations to advertisers, as platforms like Snap and Meta look to capitalize on TikTok's political uncertainty in the U.S. to take ad dollars from their rival.

The presentations in New York, known as the NewFronts, come just a week after U.S. President Joe Biden signed a bill that gives Chinese tech company ByteDance up to one year to divest TikTok, or else the app will be banned over national security concerns. TikTok has vowed to fight the legislation.

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