MUMBAI (REUTERS) - The first major project to come out of the combined ATP and WTA marketing operation was launched on Wednesday (Aug 18) as the streamlining of the governance of tennis gathers pace.

The Covid-19 pandemic decimated the 2020 tennis calendar and prompted calls for a merger of the various bodies that run the game, a suggestion well received by both the women's (WTA) and men's (ATP) tours.