LOS ANGELES — Tesla on Thursday (Nov 21) unveiled its electric pickup truck with a futuristic angular body in gunmetal gray that looked like an armoured vehicle, as the California company took aim at the heart of Detroit automakers' profits.

With a starting price of US$39,900 (S$54,371), the Cyber truck is less expensive than initially flagged but its polarising design could limit sales in a segment symbolic of a rugged, practical American lifestyle.