BANGKOK, Oct 16 — Blackpink member Lisa has been appointed Thailand’s new “Amazing Thailand Ambassador” in a year-long campaign to boost the country’s tourism industry.

Tourism Authority of Thailand (TAT) governor Thapanee Kiatphaibool said the K-pop superstar’s appointment marks a major milestone in the agency’s efforts to attract global travellers and raise total tourism revenue to over three trillion baht by 2026.