The main takeaway from this year’s Super Bowl wasn’t that the Usher is good, or that overtime is confusing, or even that Spongebob and Patrick should commentate every year (though they should). The real lesson we all learned is that you can’t just watch the Super Bowl in anticipation of your favorite movie trailer anymore. You have to watch a trailer for the real trailer that drops online simultaneously. It’s a whole thing! Gone are the days of movie studios buying a full 2-minute slot for a new trailer. They know you’re just looking at your phone the whole time anyway so you might as well use it.