Save this story Save

Save this story Save

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

It doesn't matter whether you're well-versed in the theoretical catalog of the best colognes or stuck on page one; finding a signature scent or venturing into new aromatic territory can be challenging. Smell makes a lasting impression, sometimes hitting you before the visual does. Of course, you can't aim to please everyone, so choosing a scent with notes that resonate with you—or remind you of a fond memory—is most important.