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There are fashion brands, and then there are Instagram fashion brands. You know what we mean: they're the labels that rose in popularity with every like, follow, and saved picture. Unlike traditional RTW designers, these brands have a distinctive POV that responds to modern consumers. They're operating under direct-to-consumer business models, have links to purchase on every post, quickly turn around it-items spotted on your favorite influencers, and are DMd between you and your friends as swiftly as the latest astrology meme. From Staud—one of the OG insta-brands—to up-and-coming indie labels popping up on your explore page, follow our 21 favorite brands with the best grids below.