The Bilbao effect: how Guggenheim museum put the Spanish port on the map 25 years ago, and why some copycat projects in other cities backfired
The Guggenheim Museum Bilbao opened 25 years ago, and transformed a rough Spanish port into a tourism hub, in what has since become known as the ‘Bilbao effect’
Similar projects in some other cities have failed. We look at why, and how the Guggenheim became more than an art museum
……Read full article on South China Morning Post - Culture
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