The Crypto Bros Who Thought They Bought the Dune Rights Feel Misunderstood

The Crypto Bros Who Thought They Bought the Dune Rights Feel Misunderstood

Esquire-Entertainment·2022-03-02 05:00

If fear is the mindkiller, then stupidity must be the pocketbook-killer. Just ask the crypto bros who made a three million dollar mistake by failing to read the fine print.

An anonymous NFT group called Spice DAO (decentralized anonymous organization) made waves when they triumphantly tweeted about their acquisition of a rare art book: Jodorowsky’s Dune, the guidebook to an ambitious but ill-fated film adaptation of Frank Herbert’s Dune. These spiceheads had big plans to convert the book into NFTs, burn the physical copy, and adapt the story into an animated series. There’s just one problem: little did they know, the purchase didn't mean they actually own the copyright to Dune. All they own is one very, very expensive book.

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