Make sure everyone knows you own a Ferrari.

Yesterday Ferrari debuted the Roma. The latest sports car from Maranello packs a twin-turbocharged 3.9-litre V8 with 612 bhp and 561 pound-feet of torque, and styling cues inspired by icons like the 250 GT Berlinetta Lusso and 250 GT 2+2. It’s inarguably one of the prettiest Ferraris we’ve seen lately – and just as fetching is the key fob that helps power it. Well, at least to us.