Though the cottagecore aesthetic was once considered a niche TikTok fashion trend, its ruffles, bows, and florals are now firmly part of mainstream fashion. For proof, just look to Gap's brand-new collaboration with LoveShackFancy, a label that's come to define the years-long trend. The 76-piece capsule collection arriving in-stores and online today features floral-print sweatshirts, pastel denim, and adorable mommy-and-me outfits that make the aesthetic more wearable than ever.