The Hype Is Real — Snag These 48 TikTok Products Before Prime Day Ends
We waded through the mountains of bargains for you and found some of the best deals in every category.FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the day to see our latest updates as the deals change!Note: To get these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.
Check out a TikTok of the AirPods Pro in action.
Promising review: "These might be the best earbuds. They have a lot of features, clear audio, and mic sound. The best part of this one is the design choice Apple went with this, this actually stays in your ear, unlike the other Apple AirPods. It’s even better than the Galaxy Buds 2 Pro, and this is coming from a guy who switch from Samsung to iPhone. If you gonna get some AirPods save up for this one and get it on sale, Amazon sells it cheaper than any other stores." —Davier Bolds
Price: $149 (originally $249 (and currently $249 at Apple); typically $189.99 at Amazon) — and shop all Apple deals here
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala
Price: $13.30 for four (originally $19)
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Price: $17.50 (typically $25)
Amazon
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H.
Price: $17.50 (originally $25; also available in pink honey!) — and shop all the Clinique deals here
Check out a TikTok of the Beats Solo 4 in action.
Promising review: “Impressive sound, stylish and sophisticated headphones. I personally like how it’s not complete noise cancellation since I like to be aware of the environment around me. So this headphone is amazing for the right reasons. Quality, style, sound, and safety. Not to mention how sleek it is. Finally, headphones that are not bulky or heavy. I appreciate the smooth texture, feel, and the cushioned headband part. It’s also easy to pair with my Samsung Galaxy S24 Ultra. The blue slate color is classy, too! Excellent product!” —Diane
Price: $97.99+ (originally $199.99; available in four colors)
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Check out a TikTok of the Crest 3D Whitestrips in action.
Promising review: "I haven't used Crest White Strips in over five years. Since then, my teeth have stayed really white, and I frequently get compliments or questions about how I got my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked at how much these have improved! Before, the strips were really flimsy, hard to remove from the package, and really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased, I have only used them about four times, and I can already notice a difference. Other people have noticed, too. I think these are well worth the money and work as well as a professional treatment. I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5
Price: $29.99 (originally $45.99)
Amazon
Check out a TikTok of the toothbrush in action.
Promising review: "After speaking to my dental hygienist and a friend who had an electric toothbrush, I finally decided to get one. The difference is like night and day. I can never go back to a regular toothbrush after using an electric toothbrush; there's no comparison in how much of a better job this thing does on my teeth. The hardest part of using it was getting used to letting it do the brushing; I keep wanting to use it like a regular toothbrush and move it up and down for brushing strokes. I finally stopping manually making brushing strokes and just let it do it's thing. My hygienist could see the improvement during my first cleaning after using this toothbrush. I gave one to a friend as a birthday gift and she loves it. And she said that she her hygienist also noticed an improvement during her cleaning after using this toothbrush." —Amazon Customer
Price: $54.96 (originally $109.96)
Amazon
Check out a TikTok of the new Kindle Paperwhite in action.
"I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes "Nope!" and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite a few months ago, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!" —BuzzFeeder Maitland Quitmeyer
Price: $124.99 (originally $159.99) — and shop all the Kindle deals here
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Check out a TikTok of the Bum Bum Cream in action.
Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet, and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed by this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown
Price $38.40 (originally $48) — they're offering 20% off their other creams and fragrances too! BuzzFeed editor Elizabeth Lilly says she'll be buying a second bottle of their Cheirosa '68 fragrance, which is veeeerrry similar to Baccarat Rouge 540!
Amazon
Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver
Price: $16.80 (originally $24; available in four flavors, including Peach, Berry, Grapefruit, and Gummy Bear) — and check out more Laneige Prime Day deals on Amazon!
Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores; it is not the product bunching up. My problem areas were so much smoother after using and were left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this well on everyone on the first try, and it worked on his nose as well. Amazing stuff. 🩷" —Losa
"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae
Price: $11.20+ (typically $25+; available in two sizes) — and shop all the Mixsoon deals here
This includes a slim-fit wall mount.
Check out a TikTok of the Samsung Frame TV in action.
Promising review: "Wow. This is just what I hoped it would be. I am an enthusiastic photographer and have generated picture files from all over the world. The problem is how to display the results. Printing and mounting are expensive and there is only so much wall space for displaying the prints. The solution? This tv! Set-up was easy. My photos now happily and beautifully being displayed in a slow-motion (by choice) slide show. The results are fantastic. Just what I hoped. This is a hit for sure. I am very very pleased. Now we have to, maybe, buy a second. Excellent product!!!" —Charles
Price: $797.99 (originally $1,497.99)
Check out Samsung's landing page for more Prime Day deals.
Amazon
Check out a TikTok of the iPad Air in action.
Promising review: "I wanted something that I could use to organize notes, annotate and highlight PDFs for school, and use for creative journaling. This is the perfect size and weight to carry with me and have everything I need at my fingertips. It works perfectly for what I need. Load time is great, and sound quality is fine for streaming music or movies." —Sarah
Price: $479+ (originally $599+; available in four storage sizes, four colors, and with or without cellular capabilities)
Check out this TikTok of Mikayla Nogueira's review of this foundation.
Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond
Price: $10 (originally $25; available in 40 shades and a mini size)
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Check out a TikTok of the serum in action.
Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein
Price: $12.94 (typically $18.99; available in two sizes, a mist style, and four other formulas)
Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don’t have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin
"These are the best quality earbuds for the price! I found them through TikTok and have zero regrets. I’d definitely repurchase if needed." —Hamrick
Price: $25.98+ (typically $37.99; available in nine colors)
It's recommended for children between 8 and 45 pounds and can be used in four different holding positions — feeding/breastfeeding, side carrying, front facing, and face-to-face. See why this mama calls the Tushbaby "the best invention for parents of young children" on TikTok.
"A true Brooklynite, my daughter started *insisting* on walking outside at 11 months old. This side carrier helps us move things along faster when she gets tuckered out. I love using this on the subway, as she can sit down and move around without my needing to get her out of a carrier. It's also stellar for breastfeeding on the go, whether I'm sitting or standing. BTW, Tushbaby is a small biz run by three California mamas and specializes in products that bring a little more ease to everyday parenting life." — BuzzFeeder Mallory Mower
Promising review: "This has been one of MANY items I have purchased thanks to TikTok, and I'm glad I did. Super easy to use, easy to adjust, and most importantly it helps with support tremendously. It comes with pockets and a place to hold bottles/sippy cups, which can be very handy. My 8-month-old weights around 30–35 lbs, and he's basically attached to me 24/7, carrying all day was killing my back and arms! Thank God for this invention, my arms and back can rest." —Jennifer Calle
Price: $54.99 (originally $84.99; available in three colors)
Check out a TikTok of the mini-fied Bissell Little Green carpet cleaner.
Promising review: "I love this product. It is very easy to use, somewhat lightweight, and the cleaning power is amazing. I used it to clean upholstered dining room chairs and I couldn't believe how much dirt it sucked up. Clean up was easy afterwards as well. Highly recommend" —Mary jo
Price: $69.99 (originally $94.99)
Check out a TikTok of the Nespresso in action.
Promising review: "I love an iced white chocolate mocha latte, and now I can make them at home. I love the Nespresso machine so much that I use it every day. It is a little loud, but I don’t care. It makes the best espressos. The little tray is super easy to clean off and actually catches the drips at the end. I really like how the water container can move around to fit wherever you need it to go. It gets hot enough to melt the chocolate chips I put in my cup. This is great. It helps me save money on coffee, and I can tell it's pretty durable! I use it at least two times a day, and I’ve never had any issues with it opening or closing." —Kyra Malkowski
Price: $109.85 (originally $169)
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel Elaine
Price: $9.99 (typically $23.95; available in three scents).
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
Check out a TikTok of Vacation's Classic Whip SPF 30 in action.
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Smells SO GOOD! This sunscreen smells so nostalgic and I love the whipped cream play. Makes me much more excited about putting sunscreen on. A little bit goes a long way, and it’s pretty thick on the skin. Breaks down into a lotion kind of and turned out to be too oily for my face specifically, but love it for my body. Will be buying this again!" —avery
Price: $16.10 (typically $23) — with a free air freshener included!
Amazon
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona
Price: $13.30 (typically $19)
Promising review: "I know you have seen this on TikTok and wondering if they are worth the hype. They are so just order them. I have so many colors from this brand, they are so easy to apply. Get them." —Milly
Price: $6.90 (originally $9.90; available in a variety of shades)
Promising review: "Magic potion. Where has this been all my life? This stuff is amazing! At 31, I am trying to take care of my skin more as I noticed my face looks "tired." I started to use this and saw immediate results. I apply it after washing/using a derma roller and follow up with applying moisturizer afterward. My husband has even noticed a difference after using for a week and has said things like "your face is glowing", "your face looks radiant", "you look different, younger", "whatever you are doing is working". Bottom line, if you're in search of an anti-aging serum, stop looking and buy this." —J.D.M.
"I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I’m only on month two, and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah
Price: $24.99 (typically $37.36; also available in a smaller size)
Check out a TikTok featuring the Strawberry Fizz scent.
Promising review: "This Intensely Actuating Hyaluronic Serum Complex is like bathing in butter — it melts right into the skin. For the price, it’s absolutely wonderful and goes a long way. My skin feels amazing after using it. The scent is heavenly, like falling asleep in a beautiful rose garden. It’s so soothing and refreshing, almost like a spa experience at home." —Melissa
Price: $6.29 (typically $9.94; available in two scents)
Emma Lord/BuzzFeed
Check out a TikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018
Price: $9.09 for a set of three pairs (typically $12.99)
Check out a TikTok of the Tumella Umbrella in action.
Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker
Price: $14.98+ (typically $29.99; available in 25 colors and packs of two)
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It's also swimproof with 50m water resistance too!
Check out a TikTok of the 2nd Gen Apple Watch SE in action.
Promising review: "I've had this watch band for months now and wear it every single day. It's so nice to be able to easily adjust my watch comfortably. Plus, the Velcro is strong and stays in place. The material doesn't irritate my skin or the hair on my arm like silicone bands. It takes a little longer to dry than some, but still not in an irritating way. Green is one of my favorite colors, and it blends in well." —Sarah Barksdale
Price: $169 (originally $249 (currently $249 at Apple); typically $189 at Amazon)
The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Price: $4.80 (originally $6; available in two shades)
Check out a TikTok of the Airy Sunstick Smoothing Bar in action.
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina
"One of the best facial sunscreens I've ever used. The design is amazing and contours your face perfectly. It works well on its own or layered under makeup. No issues with clogging my pores or breakouts. I wore it on a trip to Mexico, and it did its job flawlessly. I will repurchase again and again." —Tlong
Price: $11.99 (typically $17.02; also available in two-packs)
Check out a TikTok of the laundry spray in action.
Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase.
Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).
Price: $9.99+ (typically $13.99; available in different sizes)
Amazon
Touchland is a small business that specializes in hand sanitizers.
Check out a TikTok of Touchland in action.
Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R.
"I love the light fragrance of this sanitizer and how it doesn’t dry my skin. Definitely will buy again." —Lindsey Ogden
Price: $11.20 (typically $16; available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options)
amazon.com, Amazon
Check out a TikTok of the Beachwaver in action.
Promising review: "This automatic 1-inch ceramic curling iron has completely transformed my hair routine. The rotating feature makes it incredibly easy to use — no more awkward wrist twists or worrying about uneven curls. It creates beautiful, long-lasting curls with just a press of a button! The ceramic barrel is a game-changer, leaving my hair smooth and shiny without any frizz. The 1-inch size is perfect for creating loose, natural-looking curls that last all day. I also love how quick it heats up and how easy it is to adjust the temperature for different hair types. Overall, this curling iron is a must-have for anyone looking to create effortless, professional-looking curls at home." —Shawn H.
Here's what BuzzFeed's Elizabeth Lilly has to say about it: "I've used about every kind of hair styling tool on the planet and had given up on curling irons with clamps. I was fully a curling wand girlie because I'm adept at heat styling and it gave me covetable mermaid waves I wanted. Then I tried a Beachwaver and haven't looked back since. I have them in two barrel sizes and now can zone out while I do my hair. The directional buttons for the tool are easy to use and if I accidentally press the button for the opposite way of which I'd like the barrel to spin, it's a quick and easy correction. I try all sorts of products for my job but this has quickly become one that I talk about all the time."
Price: $69.30 (typically $99)
Check out a TikTok of the Treaflow walking pad in action.
Promising review: "This is the second walking pad I have purchased, and this one is by far my favorite. I have a standing desk that I use it with, and it's so compact that it fits neatly under my loveseat in my office. Super easy setup, overall great value! The speed options are great as well, and overall it works great! It also does not make a horrible sound when I use it, unlike the previous one I owned (from a different brand)." —Keihra
Price: $139.99 (typically $199.99)
Promising review: "My cat sheds and I saw this on TikTok and very much thought of it as an impulsive purchase at first for its price tag. But no, this is a very very necessary item in my day to day life. Does it pick up every single hair leaving everything completely hairless, not really, it can be difficult to pick up hair from difficult crevices/corners and hair that's trapped within woven fabrics/upholsteries — HOWEVER — it does a wayyy wayyy better dang job than a lint roller or other products that rival this. My mother picked up something from a competitor and it did not clean up the hair as well as this did. I keep getting these for my pet-having friends as gifts because it's truly a holy grail product. I like that it picks up human hair too because as a long hair haver I can shed about as much as my cat does. It's a durable product too, I've had mine for about a year now and it still works like it used to and it's fairly easy to clean the inside." —Connie
Price: $18.74 (originally $24.99; clip the coupon for this price)
Promising reviews: "AMAZING. I bought these to test against my Lululemon leggings ($100+) and I think I love these more. I wish there were more sizes in stock right now but it's a fad on TikTok so I understand and will be patient to buy more. 😇" —Reina
"Currently 20 weeks pregnant and these are all I wear, I basically live in these leggings. They’re so stretchy and comfy, definitely recommend for pregnancy!" —Alba siviero
Price: $19.99+ (originally $26.99; available in women's sizes XS–XL, with 25" or 28" inseam, and in 33 colors/patterns) — and check out the rest of Colorfulkoala's Prime Day Deals on gym apparel!
Check out a TikTok of the Ring indoor camera in action.
Promising review: "We recently got a new puppy, and we decided to get this camera to check on her when we are away and at night. I had no idea how much I would love this thing!! She’s had some tummy trouble, and we’ve had to get up a lot at night with her. Being able to check on her with the camera before we actually get out of bed has been crucial!!! And a huge bonus is that we don’t have to worry about the battery life because it plugs into a USB port in our kitchen. The camera quality is so great!!! This is worth every penny! It’s so easy to set up! The Ring app walks you through the setup step by step. I loved it so much I bought a second one for our garage. I highly recommend this." —Amazon Customer
Price: $34.98 (typically $69.98)
amazon.com, Amazon
Promising review: "These were a lifesaver! We used them while at multiple theme parks in the summer, and they have worked wonderfully. The fact that they clip to your waist, hold your shirt down, and blow air up your shirt is a way better way to keep cool than just an external fan. I have bought several of these, and would highly recommend! A couple of these lasted all day, as long as you are not constantly running them full blast." —Greg
"I saw this rechargeable fan on TikTok, but found it cheaper on Amazon. It has four different settings. Comfortable to wear. It has decent battery life. Noise level is minimal. Keeps you cool. The clip easily connects to your jeans, shorts, or pants to help you stay cool in the heat. I’m a big guy living in Alabama, so it’s been great for me! Good, quality product." —Misty Reynolds
Price: $18.98 (typically $29.99)
Promising review: "I never knew I needed a water flosser until I tried this one, and wow — what a difference! It delivers a powerful yet gentle stream of water that thoroughly cleans between my teeth and along the gum line. The effectiveness is undeniable — I can actually feel how much fresher and cleaner my mouth is after each use because my breath has noticeably improved. Beyond just the results, the ease of use has completely transformed my approach to flossing. No more struggling with traditional floss or worrying about missing tricky spots. I still floss, but with the water flosser, it’s no longer a chore, it’s actually enjoyable and can be done extremely fast." —Vanessa Chang
"Fresh out of the box, and it works fantastically. We've been looking for a water flosser and saw this on TikTok, so we bought it, and we love it. The color is awesome, and it’s nicely weighted." —Kaycee Neilander
Price: $19.98+ (typically $29.98; available in four colors at various discounts, not all colors on sale)
Check out a TikTok of the plug-in fly trap in action.
Promising review: "I can’t say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It’s a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" —Chris H.
Price: $11.33 (typically $17.97; also available as a two-pack)
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
"Okay WOW. I've never used an airbrush foundation before, so I was pretty skeptical, but oh my goodness, this covered everything and looked SO natural. And it took five seconds! Not tacky or sticky at all, and not drying either. A little goes a long way, lesson quickly learned, and the brush is your best friend for blending it out. Just keep blending and keep blending, and it looks better and better. I still looked fresh-faced and flawless after a full day of family and running around. Will definitely be buying this again." —Katy
Price: $14.99 (originally $19.99; available in 15 shades)
Each hanger holds 10 pairs of leggings.
Check out a TikTok of the leggings hanger in action.
Promising review: "Yes...I have too many clothes. I LOVE my leggings. These saved me soooo much room! Now I have much more space, AND I can see them all easier." —Larry Seymour
Price: $12.79 for a pack of two (typically $19.99)
Amazon
Check out a TikTok of the Vitamix 750 in action.
Promising review: "Bought this product on sale, and it was worth the investment. It blends better than any other blender that I have had. Its multiple options allow for anything from smoothies to purees. I love that I can make soup with this blender. It has plenty of power and a large enough volume to make plenty for a small household. It is also easy to clean! If it is on sale, and you need a better blender, I definitely recommend it. Otherwise, it is very expensive at full price." —Daniel & Amanda
Price: $379.95 (originally $629.95; typically $578.84 from a third-party seller; available in four colors) — and shop all the Vitamix deals here!
Promising review: "I absolutely love this top! Saw it in a few TikTok videos and decided to try. I have it in white, nude, coffee, and black. I love wearing it under blazers for interviews." —Abryana Marks
Price: $14.97+(typically $24.99; available in women's sizes S–XXL and 18 colors)
Amazon
Check out a TikTok of the magic mushroom funnel in action.
Promising review: "I am obsessed with this funnel!!! I juice a lot of citrus and juices for cocktails, and this little guy is the perfect size for bottling. It’s beyond cute and really great quality. I’m always hesitant about buying silicone items, as I don’t want them to be too thin. This is perfect! Sturdy and cute! Can’t get better than that! The perfect addition to any cottagecore kitchen!" —Abbey Klem
Price: $9.45+ (typically $14.95; available in two sizes)
amazon.com, Amazon
Promising review: "It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin I definitely recommend washing your face first and apply it to the nose before moisturizing the rest of your face. If I could give this 10 stars I would. Everyone is getting this for Christmas….maybe because it's not cheap." —Justina
"Saw it on TikTok and already use their acne patches, so I was sold. Works just as well. I'd highly recommend them!" —Sara Fox
Price: $13.24 for 10 patches (originally $16.55)
Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products.
Promising review: "I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT
Price: $68+ (typically $85; available in two sizes and two shapes)
Amazon
Here's what BuzzFeeder Elizabeth Lilly has to say about them: ""I own multiple sets of these and even pack them when I travel because I never want to sleep on a cotton pillowcase again after getting used to these beauts."
Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key
"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri
Price: $7.59 (typically $9.99; available in 22 colors and four sizes)
Reviews have been edited for length and/or clarity.
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