The Mascot Whisperer
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In America’s fourmajor sports leagues, about nine out of every 10 teams have a mascot. As for the holdouts, they seem to believe that inanity has no place in their brands. The New York Yankees, who take corporate-management levels of pride in policing their players’ facial hair, are too self-consciously dignified for a mascot. The Los Angeles Lakers are too Hollywood for one, to the extent that they use Jack Nicholson instead.……
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