The N.F.L.’s New Play: Embrace Betting Ads, Watch the Money Pour In
Betting has long been a part of the National Football League’s DNA. Two of its founding fathers, Art Rooney and Tim Mara, were gamblers.
Rooney bankrolled the early years of the Pittsburgh Steelers with a small fortune he won at Saratoga Race Course. Mara, his close friend, was a bookmaker who bought the New York Giants for $500.
……Read full article on The New York Times-Sports
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