The North Face has become one of the biggest brands to join the latest advertising boycott against Facebook due to the company's inaction towards Donald Trump's racist, inflammatory and violence-inciting posts on their platforms.

"We're in. We're Out," North Face tweeted on their official account on Friday afternoon in response to a tweet with a quote from NAACP President Derrick Johnson. In the quote, Johnson cited Facebook and its CEO  Mark Zuckerberg's negligence and complacency in regard to the spread of misinformation.