There's one thing every e-commerce order has in common: It's delivered with some sort of packaging. Not recognizing that point of interaction as a major moment to deliver a branded experience and gather data is a missed opportunity.

As the industry has evolved, packaging has grown considerably in terms of its ability to serve as more than just a delivery vessel. QR codes are a prime example. They're equipped with technology built to unobtrusively deliver information to customers while providing brands with insights that can help shape an even better customer experience in the future.