The Whiteley is no ordinary redevelopment project. With a total investment cost of £1 billion (RM5.4 billion), it is the cornerstone of the £3 billion transformation plan for Queensway, one of the busiest shopping streets in Bayswater, West London. The major revamp of Queensway (formerly Queen’s Road) by London-based real estate developer Finchatton involves shop front restoration, a series of landmark developments, a review of traffic flow, greening of the area and adding a new public entrance to Hyde Park, one of London’s eight Royal Parks.