With the promise of warmer weather comes the lure of lazy afternoons spent outdoors, glass of beer in hand. According to KAM research, 50 per cent of consumers would prefer two mid-strength drinks over one full-strength option when going for “just one” at the pub. Our pint-based culture and overly punitive alcohol taxation system have certainly contributed to our love of easy drinking session ales that typically top out at 4% ABV, though there’s no legal definition.