IN an increasingly experience-led consumer landscape, the term ‘immersive’ gets thrown around fairly often. But at Superdough, the entertainment experience company behind Breakout, Spy Game and Hauntu, immersion is the name of the game.

Whether it is a puzzle-packed art heist mission in one of Breakout’s escape rooms, or an unsettling tour through a bygone-era hotel in the theatrical horror concept Hauntu, the aim is to plunge participants into a thrilling and altogether unfamiliar universe.