Increasingly, the beauty industry is marketing items on the basis of the concerns a product addresses, regardless of gender - Getty

I once dated a handsome Frenchman who, when he first stayed at mine, stood in my bathroom, put his hand to his forehead and asked for some ‘airspris’. I duly brought him two aspirins and a glass of water, which confused him greatly. Turns out he wanted hairspray and appeared aghast at my sorry lack of hairstyling offerings.