The pressures of being 3rd gen of a big family business: Jesher Loi of Ya Kun shares his story
Mothership - Perspectives·2021-05-15 10:06
COMMENTARY: "I think it is good to have a plan because, of course, you cannot go through life without one. However, if you hold your plans too tightly, then you may not actually enjoy the process."
Jesher Loi is the grandson of Loi Ah Koon, the founder of heritage brand Ya Kun International. He began his time at the family company as his father's personal assistant. Fast forward 11 years, the 36-year-old serves as the director of branding and market development.
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