The real problem with Cracker Barrel is not wokery but corporate mediocrity

The real problem with Cracker Barrel is not wokery but corporate mediocrity

The Straits Times - Business·2025-08-31 19:00

The latest battle in America’s woke wars featured a country-themed restaurant-and-store which gloried in the name of Cracker Barrel. The senior management of Cracker Barrel Old Country Store tried to modernise their enterprise by simplifying its logo and removing the image of an overall-clad man leaning on a barrel. Maga spotted a plot by woke managers to destroy another corner of Old America. Battle ensued.

“WTF is wrong with @CrackerBarrel??!,” roared Mr Donald Trump Jr. on social media platform X.

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