The rise of cinematic universes in Asia and what it means for filmmakers

The rise of cinematic universes in Asia and what it means for filmmakers

Malay Mail Online - Showbiz·2025-04-13 23:00

KUALA LUMPUR, April 13 — The term “cinematic universe” has become a buzzword in the film industry, and Malaysia is now stepping into the game.

Production house Astro Shaw recently announced the Astro Shaw Cinematic Universe (ASCU), which will unite intellectual properties (IPs) from Keluang Man, Polis Evo, and the Projek: High Council franchise. These stories will be interconnected, culminating in an “ultimate convergence” by 2028.

Across Asia, film industries are embracing this trend, developing interconnected stories, ensemble films, and subtle connections between narratives.

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