These 26 Beauty Products Might Not Be New, But Boy Oh Boy Are They Reliable
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I’ve personally reviewed this setting spray and primer — trust me, they are a must.
Posted on Nov 2, 2026 UTC
by Mariel Guzman BuzzFeed BuzzFeed Staff
I'm a resident writer on the Buzzfeed Shopping team, where my love for shopping (and doomscrolling on TikTok) helps me curate lists of the most trending lifestyle, home, beauty, and fashion products.
www.instagram.com, www.instagram.com
This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.
My review: I LOOOOOVVE THIS SETTING SPRAY!! I am a ride-or-die fan of OneSize because it actually works. Especially as a concert/festival goer, I need my makeup to look like how I arrived, even after hours of sweating, intense dancing, and sometimes tears. It also isn't like other setting sprays that leave your face soaking wet, where your makeup ends up just melting off. This sprays "dry," so it doesn't feel like you are adding another layer of product. I also love it for days I use only liquid products, as it absorbs extra oil, so I don't look like a glazed donut. It's almost like a spray-on translucent powder!
Promising review: "I have extremely oily skin to the point that if I wear makeup, by the end of the day, I’m able to easily swipe my fingers across my face and my makeup comes right off. I naturally sweat profusely regardless of the weather, but summertime is worse. This setting spray is the only one that actually locks my makeup in place. This is a holy grail item that I will never go without now. Spend the money because it is worth every penny. Oily girls, buy this. Sweaty girls, this is the product you want." —LaurenNicola
Get it from Sephora for $34 (also available in a mini size).
www.amazon.com, www.amazon.com
My review: I have tried plenty of foundations and this one has always been my go to! Literally since high school! Back in my cheer days this would last hours of sweat and crazy lifts without budging (or making me look like a greasy pizza). It's super buildable so I can use a light layer for everyday wear or add a bit more if I am going full glam. I never feel too cakey even with several layers on. I also love liquid products so this blends beautifully with my many layers of blush and contour.
Promising review: "I love this stuff! I've purchased more expensive foundations, but this is the best. No shine, looks beautiful on my skin. I typically use a lightweight primer underneath, but even without the primer, this foundation glides on beautifully. It doesn't feel heavy, it looks like my natural skin and it lasts all day. Perfect!" —MP Gallagher
Get it from Amazon for $8.98+ (available in two sizes and 44 shades).
www.amazon.com, www.amazon.com
Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08
Get it from Amazon for $14.97+ (available in four shades).
Amazon, www.amazon.com
My review: If you are obsessed with lip gloss and haven't tried this, WHAT ARE YOU DOING? There's no sticky residue, which is the main thing I look for in a good gloss. Nothing is worse than kissing your date, then watching them wipe off your sticky mess (YIKES). These have the right amount of color payoff, so if you just need a quick refresh, there's no need to pull out your lip liner and your lipstick for it to look good. I own so many colors, and every single one is super pretty on the lips. My personal favorite is "Jam Session" — ugh, with a brown lip liner it's *chef's kiss*. This is one of my "stranded on a deserted island" makeup picks, so that should be enough validation for how much I love this gloss.
Promising review: "The tint is subtle but adds a nice, natural color, and the high-shine finish makes lips look healthy and moisturized. It feels lightweight on the lips and isn’t sticky like some glosses or oils can be. I like that it provides a nourishing feel, so my lips stay soft throughout the day. Overall, it’s a simple, effective lip oil that gives a polished look without any fuss." —Seven Wells
Get it from Amazon for $9 (available in 10 shades).
This comes with three heat settings and is designed to work for all hair types.
Promising reviews: "Amazing….gets as hot as my stylist's blow dryer at the salon and the bristles get every single piece of my thick, curly hair. I’m soooo impressed and happy!!!! My Drybar double shot brush died, and now I’m not sad anymore because this one works better on my hair and is like 1/4 the price lol. I can see if you have fine or delicate hair this might get too hot, but I loved it! 🥰" —Living La Vida Liz
Get it from Amazon for $40.49 (available in three styles and eight colors).
www.amazon.com, www.amazon.com
My review: I've been dealing with the worst acne breakouts for the past couple of years and finding a cleanser that won't burn my skin, leave me feeling sticky, or dry me out like the desert has been a real struggle. This has been my favorite so far! It's a milky formula that feels so light when you apply, making it super easy to wash off. My skin feels like it can actually breathe. It's my favorite part of my routine because it's so soft and literally cools your face as you rub it in. I've seen a huge difference in my skin; it's so soft, and my acne has minimized since I'm not leaving any impurities on my face. My gentle skin, acne-prone people need to try this before folding to a 30-step skin routine. I've learned that no serums or oils will work if you aren't starting off with a good cleanser.
Promising reviews: "I wanted a more affordable option than the Glossier Milky Jelly Cleanser and this is it! Just as gentle, but genuinely cleans so much better!" —user
"Good texture, easy to use. Face feels clean. Better than my more expensive cleanser from a more well-known company. Love it." —ocean water
Get it from Amazon for $19.99+ (available in four sizes).
www.amazon.com, Amazon
RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site!
Promising review: "To preface, I have very thick, mid-back length hair. This thing works like a freaking charm. I suck at doing my own hair and can't even put my own hair into a tight braid, but I can do this. I followed the video that is linked when you buy the product, and it was actually quite easy. I love that you can adjust your curls by the tightness or looseness of your wrapping, putting larger sections of hair in to create bigger beachwaves, etc. I also sleep in this and have never woken up with a headache or with the band having fallen out or anything. And even with my thick, heavy hair, the curls stay in all day. It's awesome. I will have one of these forever." —Jessie Pilk
Get it from Amazon for $27.99 (available in five colors).
Amazon, Mariel Guzman / BuzzFeed
Check out our Instagram post to see just how grippy it really is. Yup, that's me in the video and photo above!
This is my HOLY GRAIL primer! I use it every time I have a big event or just need my makeup to last more than an hour. As an acne-prone girly, I've tried so many primers to find one that doesn't irritate my skin and actually leaves it looking relatively smooth. This one has yet to let me down! Make sure to wait 30 seconds before applying your foundation to ensure it has fully set, since it does go on a little tacky. Also, ALWAYS PAT IN for best results. I have made the mistake of rubbing it in like other primers, and it doesn't leave the same smooth finish, or it will clump up a little. The cooling gel is also so nice because it makes your skin feel hydrated and helps your makeup not flake off. It is water-based, so I recommend checking your foundation ingredients to ensure it is compatible. The rule of thumb is: Water-based primer goes with water-based foundation, and silicone-based primer goes with silicone-based foundation.
Promising reviews: "I got hooked on a little sample of the Milk Hydro Grip primer, but when I went to buy it...$36 for a relatively small bottle! I wanted to find a good alternative, so I bought this. It is PERFECT! Nearly identical formula. I have sensitive skin, and this did not break me out. It really does help keep makeup on all day and makes your skin look smooth. I highly recommend this." —Allison
Get it from Amazon for $7+ (available in three sizes).
www.amazon.com, www.amazon.com
Promising review: "I have fine hair that’s prone to breakage and gets dry easily. This is the best oil I’ve ever used and is well worth the price. I’ve used argan oil, jaboboa etc. This oil is lightweight and not greasy. It makes my hair feel healthy and gets soaked up instantly leaving a long lasting shine. My hair feels very soft afterwards, especially pairing with a boar bristle brush. It also smells GREAT! This will be a forever oil for me and my hair routine. If you have fine hair, I definitely recommend." —Rowen
Get it from Amazon for $32.
www.amazon.com, www.amazon.com
Dermasuri is a small business that specializes in skincare and personal care products.
Promising review: "I used this back scrubber the day after it arrived, and I love it. Finally, I have an easy-to-use and more effective way to scrub my back. I saw the dead skin fall to the shower floor. Wow! And it easily rinsed clean, too." —Naomi M.
Get it from Amazon for $18.79.
Emma Lord/BuzzFeed
This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.
Check out a TikTok of the E.l.f. tubing mascara in action.
Buzzfeed Shopping writer Emma Lord says: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Get it from Amazon for $7 (available in three shades).
www.amazon.com, www.amazon.com
This is one of our 2026 Buzzy Award winners! Check out the full list to shop all 100 picks, hand-selected by the BuzzFeed Shopping team.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
Get it from Amazon for$9.97.
Amazon
Watch this TikTok of someone using it on their lips AND cheeks!
Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H.
Get it from Amazon for $25 (also available in pink honey!).
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Check out aTikTok of the eye gel in action.
Promising review: "I was skeptical to order this because I have tried so many others like it, claiming to work, and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue, and your makeup does not clump under the eye from it. I have tried products that were 10 times the cost and didn’t work like this does. I am on my second order and will order again!" —Keri Clark
Get it from Amazon for $5.97.
Check out a TikTok of Gold Bond in action.
Promising review: "Absolute sorcery. I have sagging skin at the jawline from weight loss. This stuff has absolutely helped! I’m really impressed. Has smoothed out the crepe paper look. Try it!" —S. Livingston
"This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang
Get it from Amazon for $11.97.
www.amazon.com, Amazon
See a TikTok review of the shaver here! For best results, the brand recommends stretching your skin with one hand, laying the blade flat, and then shaving against the grain.
Promising review: "I tell everyone about this! No nicks, cuts, or razor bumps! The battery life is surprisingly long, too! I use this ALL over my body. Trust me when I tell you it saves you time and pain compared to a normal razor!! Seriously, never going back to a plastic one after this!" —Holly
Get it from Amazon for $29.96.
www.amazon.com, www.amazon.com
It works for all curl types from 2a–4c.
Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather
Get it from Amazon for $4.22.
BuzzFeed Shopping editor Natalie Brown says: "I've used this primer exclusively since about 2018, and it works just as well as the Mac and Urban Decay primers I used before it! Even glittery shadows effortlessly stay on through rain, sweat, or eye-rubbing. I've gone through several tubes over the past six or so years, and it never disappoints."
Promising review: "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995
"Love this primer! I will buy it again and again! Just a tiny bit, and my eyeshadow stays all day long and maintains a vibrant color." —Nicola Nella
Get it from Amazon for $14.79.
Amazon
Promising reviews: "You get a lot of product for an affordable price! Very happy with my purchase i still have it after months." —lily
"Awesome!! I’m on Accutane, so I use this for my lips to keep them from getting super chapped, and they really help! It’s super moisturizing, and I love that it’s in a big tub, so I don’t have to keep repurchasing! If you have chapped lips, I definitely recommend it; it’s super moisturizing and hasn’t caused any breakouts around my lips so far." —M
Get it from Amazon for $16.49.
www.amazon.com, www.amazon.com
Promising review: "The patches work great, I could see difference just after few uses. They stick really good and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" —M. Brinson
Get a set of 12 from Amazon for $14.43.
www.amazon.com, Amazon
Peach Slicesis a small business that specializes in affordable skincare products.
Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time, I still had some oil and gunk in my pores, but the second time, I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller and my nose is smoother." —Sarah Cavasos
Get a pack of seven from Amazon for $9.88.
www.amazon.com, www.amazon.com
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.50 (also available in a nine-pack).
Amazon
Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." —Teresa
Get two from Amazon for $15.99.
www.amazon.com, www.amazon.com
Promising review: "After just two days of use, this adorable little octopus has done wonders for me. Smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $12.50.
Plus, it's water-resistant!
Promising review: "My hair grows somewhat fast so I find myself coloring my roots at minimum every two weeks, which I think is bad for my hair. This product has been a lifesaver in allowing me to extend that time frame some. I wish I had found it sooner!" —Mmandkcs
Get it a 2-pack from Amazon for $21.50+ (available in eight colors).
Amanda Davis / BuzzFeed, Amazon
Check out a TikTok of the Nyx Epic Wear Liquid Liner in action.
Here's what BuzzFeeder Amanda Davis, pictured above, has to say about it: "I'm wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little "adventurous." The liner's super thin tip glides nicely and makes it easy to be precise, too!"
Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jacky
Get it from Amazon for $8.98+ (available in 14 shades).
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Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Reviews have been edited for length and/or clarity.
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