These 30 Products On Amazon’s “Hot New Releases” List Are Must-Haves For Fall

These 30 Products On Amazon’s “Hot New Releases” List Are Must-Haves For Fall

BuzzFeed-Shopping·2026-09-26 05:00

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These 30 Products On Amazon’s “Hot New Releases” List Are Must-Haves For Fall

It’s officially time to peruse this new TikTok-viral swinging ghost and ~cozy caramel~ body wash.

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by Emma Lord BuzzFeed BuzzFeed Staff

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Psst — Amazon has a whole section of "Hot New Releases" for up and coming products that reviewers are already starting to buzz about! Here are the best ones you can snap up right now:

1. EOS's new Pumpkin Chai body lotion so you can look every barista in the eye this fall and say, "I somehow smell better and am far more moisturized than anything on your seasonal menu." This ultra-hydrating shea butter and vitamin E blend will leave your skin super soft and smelling of spiced pumpkin, frothed milk, pink pepper, warm nutmeg, and brown sugar, which are so many words I love that I'm tearing up a little bit. 

Emma Lord/BuzzFeed, Amazon

Okay, I'm gonna get real here: I typically don't love pumpkin scents or anything that runs on the "sweeter" side. But this Pumpkin Chai body lotion is the holy grail of pumpkin scents. It is somehow rich, warm, and light at the same time, and so perfectly balanced that the sweetness feels more like a top note than an overwhelming one. It smells strangely nostalgic?? Like, it smells like autumn personified, if all the best, most delicious, most cozy parts of it got combined. I am so picky that I was expecting to tolerate this at best, but I am going to mourn it deeply when pumpkin season is over!! And as always, this stuff packs a hydrating punch. My knees were super raw and dry for reasons unknown, but after putting this on twice a day for three days, they're good as new, and I'm not randomly itching them anymore. 

Price: $9.99 

2. An oversize henley sweatshirt so delightfully soft and sporty that you are legally required to own it if you'll be attending any sort of outdoor game this autumn. (I don't make the rules!!) This is the kind of pullover that also demands a trip to go get a yummy latte if you're wearing it on a weekend day (again, I do not make the rules, but I do enforce them). 

Amazon, www.amazon.com

Promising review: "I SO hope these don’t shrink!!! SO cute, perfect fit right now. I’m 5’10”, long arms, long torso, and the large fits PERFECTLY oversize!! I will wear ALL the time and have school/team logos embroidered on them. So cute!! Soft, good quality look and feel." —ktzman

Price: $25.19

3. A TikTok-viralpre-assembled swinging ghost guaranteed to make all your neighbors go, "OH. Oh MY." This waterproof spooky cutie runs on batteries and a remote control, so you can turn the light on and off and make it swing whenever you please. It features eight different lighting modes, four different brightness levels, and even a timer, so you can "set it and forget it!" 

www.amazon.com, www.amazon.com

Check out a TikTok of the swinging ghost in action. 

Promising review: "I can see why this went viral! So cute, easy to put up and adjust as needed. It’s bright enough to be seen from far away but not obnoxious." —KC

Price: $47.99+ (available in a larger size). 

4. A pair of travel-friendly pull-on barrel pantsreviewers compare to the $249 Ruti "On The Loose" barrel pants for a mere fraction of the price. These are straight-up so cozy you'll be like, "Is it legal for something to be this comfortable and this chic??" The answer is yes. The answer is RUN to "add to cart." 

www.amazon.com, www.amazon.com

Promising review: "I have to thank all the Amazon customers who have written precise, accurate details on these pants. You guys are the reason I pulled the trigger, after so many failed purchases/returns of similar pants products from other vendors. It has been a totally frustrating experience. These are the closest pants to the Ruti 'On the Loose' barrel pant. Quality is so good, and fit is spectacular. I almost cried for joy when I put these pants on and looked in the mirror. Better than I ever could have imagined. And that is saying a lot, as I just had abdominal surgery six days ago — which means a lot of swelling to boot. Do not hesitate. You will not be disappointed." —Brenda Shuey 

Price: $34.98

5. Kitsch's newlymphatic contour face brushwill be the perfect alternative to the harder metal and glass gua sha version for anyone who wants a softer but still effective tool for lymphatic drainage and facial massaging. The bristles on this are tough enough to get the job done, but still feel smoother on your skin. 

Amazon

Check out all of Kitsch's new releaseson their Amazon storefront! 

Promising review: "I’ve been wanting a lymphatic face brush for a while, and since I’ve had great experiences with Kitsch products before, this one was an easy add-to-cart for me. I used it for the first time tonight after doing my skincare, and I was immediately impressed by how soft the bristles are. There was absolutely no tugging, scratching, or irritation, and my skin looked noticeably glowy afterward. I also felt like brushing after applying my skincare helped the products absorb really nicely. I didn’t notice a dramatic de-puffing effect after just one use, so I can’t speak to that yet, but I’m excited to keep using it consistently and see how it does over time. The fact that I’m already looking forward to using it again tomorrow morning says a lot. Really pleasant to use and feels much gentler than I expected. Definitely recommend!" —Kassi

Price: $9.99

6. A set of ridiculously darling pumpkin pillow coversfor an affordable, adorable way to give your home a fall refresh with almost *zero* effort. Reviewers note how soft and cute both of these styles are! 

Amazon

Promising review: "These are so cute, arrival was very fast. Can't wait for the season to come and use them. Very happy." —Juliany de Leon

Price:$8.99+ for a set of two 18 x 18 pillow covers (available in six colors and four other sizes) 

Psst — you can also get two 18 x 18 pillow insertson Amazon for $12.99! 

7. Olay Super Body Oil that will IGNITE anyone who's been a fan of their mega-viral Olay Super Serum Body Wash, yet another dry skin holy grail. This new oil is a 5-in-1 blend of jojoba oil, squalene oil, bakuchiol, collagen peptide, and vitamin E designed to help brighten and soften skin and help with uneven skin tone. Mega bonus, though — already reviewers and early TikTokers are raving about the gourmand scent of pistachio cream, vanilla, and caramel drizzle. 

www.amazon.com, Amazon

Check out aTikTok of the Olay Super Body Oil in action. 

Promising review: "Hurry! Olay body oil is exceptional. Herbal, earthy, woody scent, slightly sweet, softer than vanilla. Subtle pistachio. After seven minutes, it sinks in. After ten minutes, it's fully absorbed. Take time to enjoy the calming scent while your body absorbs all the goodness. Haven’t tried applying right after a shower, but I think that would help absorb faster. Absolutely love this body oil!!" —Kristi

Price: $14.95

8. A set of wildly affordable, delightfully dramaticbat wall decorations, so your house will no longer be just a home, but a lair. 🧛 It even includes paint-safe masking tape so you can keep your walls looking fresh! 

Amazon

Promising review: "These bat decorations exceeded my expectations. They are lightweight, easy to fold into a realistic 3D shape, and attach securely to the wall with the included adhesive. The different sizes make it easy to create a fun and spooky display. With 140 pieces, there are plenty to decorate several areas. They look great, are made of durable material, and offer excellent value for the price. I would definitely recommend them for Halloween decorating." —Yani

Price:$3.99 for a set of 140 bats 

9. Olay "Cozy Caramel" body wash, a ~limited edition~ offering with notes of caramel, maple, and vanilla that will have you smelling positively scrumptious all autumn long. 

Amazon

Promising review: "Love it. I can’t find the other Olay body wash, Spoonful of Sugar, but I really love the scent." —Bebina40

Price: $8.97 (also available in seven other scents, including pistachio bliss) 

10. A classiclapel V-neck pullover sweater so effortlessly chic that you'll be like, "Wait, am I on my way to a yacht?" when in fact you are on your way to the farmers market. 

Amazon, www.amazon.com

Promising review: "Beautiful. It's heavy, not light. I would order it again." —Jeanie

Price: $29.99 (available in women's sizes S–XL and eight colors) 

11. A set ofLego Botanicals rocking plants, aka the wacky little cousins of the OG "happy plants" Lego botanicalseveryone loves putting on their bookshelves or their desks at work. These are the ultimate mood-boosting fidgets for anyone who needs an extra reason to smile on a gray morning, and they will look darling on dorm desks, offices, and bookshelves. 

Amazon, www.amazon.com

Promising review: "It is so cute. Lego always impresses me with its quality of builds. I have the blue and yellow plant friends; it’s fun to have the matching pair of green and pink. It was a quick build. I like having it on my coffee table for guests or myself to fidget with, because they both rock — one goes side to side, and the other is front/back." —Julie

Price: $22.95 

12. A set of limited edition pumpkin roll–scented Febreze sprays so your home can smell like an autumnal fever dream every time you walk in the door. Sorry to whoever thought they were going to beat you out for Coziest House On The Block Award, because this obliterated them. 

Amazon

Promising review: "This stuff is like fall in a spray! I’m walking around like the commercial! Spraying it everywhere!" —Hippiesoul4evr

Get three from Amazon for$9.99. 

13. A Bagsmart magnetic water bottlecrossbody you can easily wear on the go, and just as easily stick on a piece of metal gym equipment for easy access while you're working out. It also has a lil' phone pocket so all your odds and ends can stay with you as you go between weight machines! 

www.amazon.com, www.amazon.com

Promising review: "This is great. I'm a cancer patient who travels for treatment, and I use a cane or wheelchair. This lets me carry my 18oz Yeti, my wallet, and my phone. The magnets are great because they will stick to the walker. I also got one for my sister who's a gym bro for her Nalgene bottle when she goes to the gym or work." —Jaime

"I bought this bag to use at the gym. It works great. I was kind of skeptical that the magnet wouldn’t be strong enough to hold the weight of my Stanley, phone, and a few other things I bring to the gym. But it holds really well; it doesn’t budge. I also like that it has a really long adjustable strap. A lot of bags I like, but I can’t buy them because they won’t fit around me. I’d definitely recommend this product." —Jason T. 

Price:$9.99 (available in six colors, two sizes, and in non-magnetic versions)

14. And a sleekStanley Flowstate Spring Bottle reviewers especially appreciate for travel, since it comes with a nifty hand strap and fits easily into backpack side pockets. It also doesn't hurt that, like all Stanleys, this thing is entirely leakproof and can keep iced drinks for up to 35 hours. This also features a quick flip lid with a covered spout and internal straw for easy access! 

www.amazon.com

Promising review: "Really impressed! I like it better than my Yeti. It’s slender, so it fits in those outside pockets on my carry-on bag. It keeps the sipping straw completely covered. Also, it kept my water cold for two days. I’m thinking about getting another one." —Jlk

Price:$30(available in 13 styles) 

15. A ribbed crewneck with subtle bell sleeves perfect for anyone who wants to sneak in a touch of ~whimsy~ to their outfits this fall. This is the Goldilocks of bell sleeves, because they are sweet enough to be noticeable, but still easily tuck into sweaters and coats for layering! 

Amazon, www.amazon.com

Promising review: "This top is so well made. I originally bought this in white, and loved it so much I came back and bought black, orange, and another white. The top is just the right weight to wear alone or layered, and the material has a great feel. The slight bell sleeve is 'the right amount' — it doesn’t get in your way, yet adds a fun, beautiful touch."  —Amazon Customer

Price: $12.99 (available in women's sizes XS–XXL and 15 styles) 

16. A set of deeply chic 16-ounce overnight oat containersyou can also use for meal prepping salads, yogurt parfaits, snacks, and soooo much more. With everyone headed back to school and life more hectic than ever, fall is definitely the season you want to be able to yank one of these out of the fridge and have something yummy ready to go! 

Amazon, www.amazon.com

Promising review: "Super cute. I use these for my overnight oats, and they are the perfect size, and they are leak-proof and made of thick glass. I accidentally dropped one (on a thin carpet), and it was fine." —Zuni

Price: $14.69 for a set of six (also available in many other sizes and various sets). 

17. And a Ninja Blast Max Portable Blender in a new ~blue raspberry~ color that reviewers are in love with because of how easily it fits into their busy lifestyles. This holds a charge, so it can blend literally anywhere, and the blender easily detaches from the base as a portable cup so you can take your smoothie on the go! 

Amazon

Promising review: "GAME CHANGER!! I absolutely LOVE my portable blender! In the morning, it makes excellent protein smoothies, and after work, my 7 p.m. cocktail has just hit a new level!! It’s so easy to clean. The different speeds work for my different uses, wink-wink. The size is perfect for two frozen daiquiris and a great amount for my morning protein shake. It is very high quality. The price is fantastic for all the things you can use this for — mini bar, camping — since it is portable. It lasts a couple of uses on one charge. It is very easy to use. One touch while I walk to the car, and it’s blended! GREAT PRODUCT, so glad I bought it!" —dcmurphy1515

Price:$69.99+(available in 11 colors) 

18. A well-priced large room air purifier with a true HEPA filter and 360° air intake, meaning it takes in air from all sides for faster, more efficient cleaning, plus an auto-adjust that tracks pollution levels in real time and reacts to better maintain the air quality. With a major allergy season ahead, you're going to want this little guy working for you — especially because the color-changing display makes it super easy to instantly see the quality of air in your home! 

www.amazon.com

The colors on the air purifier switch from green to blue, amber, or red to demonstrate the quality of air in your home. 

Promising review: "Compact and silent. This air purifier is powerful enough for my small room. I am not feeling any allergy caused by pollens now. Ialso have a 3D printer in the room. This air purifier can remove the burning plastic smell from the printer. The running noise is not noticeable; it won’t bother me when I am sleeping and working. For a small machine like this, I think it is worth the money." —TY

"This air purifier is amazing. I have noticed a huge difference in the levels of odors, dust, and dog hair. It definitely has improved the air quality in my home, and I feel good about knowing that it is working toward better breathing for my dog and me. It automatically senses when the air has changed in my home, and it goes to work clearing out any contaminants that might be floating around. I would highly recommend this to anyone, especially people who have babies in their home." —Katherine Johnson

Price: $59.99.

19. Glamnetic's new press-on nails, aka the ultimate in deep, glimmering, mesmerizing manicures. These are designed to be SO ridiculously easy to apply and remove with their gentle (TikTok-viral!) nail glue removerthat you'll wonder why you ever stepped into a salon in the first place — especially because these cuties are reusable! 

Amazon

Promising review: "Absolutely love these. I work with boilers, so I am rough with my hands and these last. Also, if I happen to pop one off, I can pop another back on in seconds. The glue is very strong, and they come off so easily with the same brand removal oil. They are so quick to put on, I get a beautiful set of nails in under 15 minutes. Great value for the money. I like the thickness as they are not bulky, but definitely not thin. The color is stunning! I have purchased about seven different sets, as well as the toenails. Highly recommend." —Lynn

GUESS WHAT, they also have anentire line of NFL nails for fall!! You're welcome. 

Price:$19.99 (available in dozens of other styles for fall and Halloween!) 

20. And Londontown's new "Fig" Perfecting Nail Veil, the latest and already beloved shade in the hybrid nail treatment and polish that lets you take care of your nails in the chicest way possible. This is an excellent compromise for anyone who wants to keep their nails looking lovely without the upkeep of an entire manicure — this doesn't require a base or a top coat, and helps condition and hydrate your nails. 

www.amazon.com, Amazon

Londontown is a small business that specializes in nail care products. 

Promising review: "Of all the nail polishes I’ve used, this brand is the best. No base or top coats, just flawless, shiny finishes. One coat sheer color, two coats for more depth, or add a third for extra oomph. And it has staying power. Worth every penny. I’m looking for ease and beauty. This is it." —Gail E. Boynton

Price: $20

21. A Mac OS Shortcuts Sticker so you can stop pressing buttons at random whenever you forget and hoping for the best. This shows you all kinds of hacks like how to quickly open search bars, minimize and open new windows, and take screenshots with your keys — a true hero for "back to school" crowds everywhere! 

www.amazon.com

Promising review: "This was a great tip from an Apple employee. It fits nicely next to the keyboard. I got the light blue computer and purchased the black shortcut. Easy to read." —Sharon

Price: $5.99 (available in four colors) 

22. Frida for Kids Leave-In Conditioner & Detangling Mist designed to be every parent's hero on days when you have to get out the door, but the hair situation can be described as "yikes!" at best. This works on all hair types to help soften tangles and reduce breakage without wearing hair down. 

www.amazon.com, www.amazon.com

Promising review: "This product was pretty awesome. The spray left hair feeling soft and silky! Has a very nice, pleasant smell, and even when the hair dries, it still lingers a tad, but leaves hair looking shiny! Absolutely easy to use, and the locking mechanism on the top is pretty awesome! Definitely works amazingly, and I had absolutely no pulling once I sprayed, and it is 100% definitely worth the money!" —Manda

Price: $14.97 

23. A 6-foot-long surge protector power strip with 12 outlets and six USB ports, because it did NOT come here to play!! Your dorm or work desk is begging you to buy this to consolidate all your chargers and electronics once and for all (and maybe even make room for new FUN ones, like this retro-style computer speakernobody asked for). 

www.amazon.com

Promising review: "Bought for my home office, exactly what I expected! Definitely recommend." —Kindle Customer 

Price:$17.99+ (available in white, black, and a 10-foot-long version) 

24. Lume "Soft Powder" Acidified Deodorant Wipes, a new scent from this aluminum-free on-the-go solution that uses a low-pH acidified formula and mandelic acid to stop odor-causing bacteria before they smell. These towelettes are great for your whole body, from your underarms to underboobs to ~down under~, and are a must-have for anyone whose fall schedule just kicked it into HIGH GEAR with classes + extracurriculars + general mayhem on the horizon. 

Amazon

Skin-acidifying ingredients can help with odor; read more at Mayo Clinic.

Promising review: "I love these Lume Acidified Deodorant Wipes for on the go or between showers! I use one full sheet on each armpit, wait for them to dry, and then reapply deodorant. They're fantastic and work great! The price point is kinda high, but I love the usability, scent, and effectiveness. Will definitely purchase again." —DoodleMom

Price: $7.99 for a pack of 15 

25. A few new color sets of a deeply beloved pair of merino wool thermal socksyou'll want to stock up on NOW if you live in a cold climate or plan to run, hike, or spend a lot of time outdoors this autumn or winter. I know from way too much experience that this is the kind of thing where you're like "oh, I'll just buy them when I need them!" and then suddenly one day you NEED THEM, and they're still in your cart. 

www.amazon.com, www.amazon.com

Promising review: "Great fit and super soft! The material is of great quality, soft, stretchy, and thick. They keep my feet warm but not so hot they're uncomfortable. Definitely worth the price. Will be buying more." —alyssa leihsing

Price: $11.99 for a set of three (available in sizes S–XL and four color sets) 

26. Estée Lauder Glimmer Eau de Parfum Spray, a new launch that is going to be that girllll for anyone who loves a floral but autumnal-leaning scent this fall. This delightful blend of rose, amber, and patchouli lives up to its "glimmer" name for the perfectly balanced, sophisticated, but playful scent that has a good amount of staying power to boot. 

Amazon

I am not really a gourmand girly, so most autumn scents are a total miss for me. But I got to sample this scent a bit before it launched, and I am in love! It's a very elevated floral scent with a slight herbal earthiness, in a very nostalgic "leaves are about to fall" kind of way, and just the right amount of gourmand. Unlike a lot of perfumes I've tried, I can smell it on myself throughout the day, but it's never overpowering. If you're someone who loves a floral scent over a sweet one but wants to be "seasonal," this is the one for you! 

Price:$28+(available in four sizes) 

27. Grace & Stella's new ~brightening~ eye patches for dark circles, aka the latest innovation from the company that made one of the most cult-favorite, ridiculously beloved under-eye masks on TikTok and Amazon. This version is packed with vitamin C and hyaluronic acid to help hydrate, de-puff, and brighten your under-eyes, so you can look all bright-eyed and bushy-tailed even when you're tired enough to forget your own name when the barista asks. 

www.amazon.com

Promising review: "These eye patches feel very refreshing and hydrating. They help reduce puffiness and make my under-eye area look brighter after use. They stay in place well and are comfortable to wear. Great addition to my skincare routine!" —Kseniia

Price: $24.95 for a pack of 24 

28. And a firming daily peptide eye cream from the beloved, affordable, super effective beauty company Good Molecules that is made with bakuchiol, a gentle, plant-based alternative to retinol — meaning you'll see firmer, plumper skin without worrying about sensitivities on a very delicate area! 

Amazon

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "Instant reduction in dark circles. This is an excellent eye cream. Hydrating, but not greasy." —Tearra Hines 

Price:$5.99 

29. Some new ~sparkly~ colors of the iconic Frost Buddy Tumbler, aka the hero of anyone who gets their iced drinks to go — this holds drinks from Starbucks, McDonald's, 7-Eleven, Dunkin, and soooo many more, and prevents them from losing their chill during the day. Now you can drink as slowly as you want without your drink getting watered down. (Plus, your hands won't get chilly holding this!)

www.amazon.com, www.amazon.com

Frost Buddy is a small business that specializes in drinkware. 

This also functions as a regular tumbler when you don't order a drink to go! 

Promising review: "I definitely recommend getting a FrostBuddy. I got it for my boyfriend. We get iced coffee almost every day, and since he’s a slow drinker, he is always complaining about his ice melting. Well, this cup is such a game changer. It definitely keeps his drink cool all day, keeping the ice from melting. He loves it and uses it every single time we get our iced coffees. I am definitely getting myself one as well. It cleans very well. The lid keeps the drink intact. It fits a Starbucks venti drink and a large 7 Brew drink perfectly. It holds smaller sizes as well." —Elena Serrano 

Price: $39.99 (available in 60 styles) 

30. A set of compact, dare I say chic, utensils in a travel case that are great for a lot more than just travel — reviewers who are on the go a lot appreciate that they don't have to be wasteful with plastic utensils. These are a must-have for back-to-school lunchboxes and busy fall schedules this year! 

www.amazon.com, www.amazon.com

Promising review: "This product is exactly what I was looking for. It fits well in my lunch box, easy to clean. The box it comes in is great. I am able to keep my utensils separate from my food while traveling." —Meghan Evans

Price: $5.99 (available in four styles) 

Still looking for the perfect fall-themed purchase for you? Here are some additional options:

* Every Day Is One More Closer To Halloween, So Here Are 31 Products To Start Celebrating

* Under-$10 Products With Some Real “Oh, You’re Like, Super Into Fall” Energy

* Things You’ll Wish You’d Bought Last Fall Because They’re That Good

* Things You Need If You Plan On Being Cozy All Fall Long

* If You Wait All Year For Fall Fashion, You’ll Want These 31 Cute Pieces

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Reviews have been edited for length and/or clarity.

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