These 31 Items On Amazon’s “Internet Famous” List Are Summer Essentials
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Your beach bag is yearning for this holy grail invisible sunscreen and $19 platform Birkenstock sandal lookalikes.
Posted 8 hours ago
by Emma Lord BuzzFeed BuzzFeed Staff
As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.
www.amazon.com, www.amazon.com
Pro-tip: like a ZILLION postpartum humans said this was ultra-soft on their bellies, especially after C-sections!
Promising review: "MY FAVE. I have four colors of these shorts now! They’re so soft. Squat proof. The perfect length. Great quality material. I wear all of them every week, and they’re still in perfect condition." —Steiner Mom
Price: $24(available in women's sizes XXS–XL and 23 colors)
Amazon
Promising review: "The scent smells AMAZING and fills up the whole bathroom while I shower. It leaves my skin feeling really soft and moisturized afterward instead of dry or tight like some body washes do. This body wash is a thick, creamy gel and lathers easily, and the scent actually lasts on my skin for a long time after showering, which I love. I also have pretty sensitive skin and usually react to heavily scented products, but this one hasn't caused any irritation or breakouts for me personally. Overall, I think it's a great product if you want something moisturizing with a strong, cozy scent that actually lasts." —paige elissa
Price: $9.98(available in seven other scents)
www.amazon.com, www.amazon.com
Popilush is a small business that specializes in activewear and shapewear.
Promising review: "This bathing suit made me feel so good and secure! It has great support and flexibility to style it to fit your body. I'm a size 12 and ordered an extra large, which I think was a perfect fit, especially if you have a larger chest." —Emily Kightlinger
Price: $39.99 (available in women's sizes XS–3X and seven colors)
www.instagram.com, www.instagram.com
Promising review: "This is such a great idea to have for hair during the summer or even living in a warmer climate. I put it in mine and my three girls' hair today before the pool, and hair felt great after washing. Highly recommend." —Alyssa Speaker
Price: $9.99
www.amazon.com, www.amazon.com
Promising review: "These are the kind of flip-flops you reach for every day. They’re lightweight, super cushioned, and comfortable enough to wear for hours without my feet feeling tired. I bought them for quick errands and pool days, but ended up wearing them far more than I expected. The neutral color goes with just about everything, and they still look cute while being practical. If comfort is your priority, these are worth it." —Victoria C.
Price: $26.90 (available in women's sizes 5.5–11 and 32 styles)
www.amazon.com, www.amazon.com
Promising review: "These are AWESOME sandals! Good arch support and comfy all day long. Easy to dress up and dress down, AND since they’re plastic, they can go in water and easily clean up. Perfect summer shoe. My more expensive sandals are spending a lot more time in the closet as these have become my go-to summer shoe.” —Shevaun Malone
Price: $18.99 (available in women's sizes 6–11 and seven colors)
Amazon
Read more about how an Epsom salt soak or bath can help with stress and muscle relaxation at Cleveland Clinic.
Promising review: "A great magnesium soak, very affordable, and amazing, incredible scent! It is so uplifting and vibrant — it should not be a special edition but a regular product offering! Bravo!" —Amazon Customer
Price: $5.87
www.amazon.com, www.amazon.com
Promising review: "Best shirt for everyday casual, pair with a blazer, or use for a workout. I love the soft feel and being form-fitting without feeling restricting. It also doesn’t wrinkle easily, which makes it great for travel!" —Mermaid Mamma
Price: $9.99+(available in women's sizes 3XS–4XL and dozens of colors)
Amazon
Promising review: "This is my absolute favorite lip balm! I purchased this balm years ago when it first launched. I have repurchased it ever since, and it was the product that introduced me to the brand. The balm is phenomenal. Its claims are spot on — it moisturizes and volumizes, and the balm's texture fills in the lip lines, giving your lips a more youthful appearance. It's a lip treatment as well because the feel and look of my lips have improved since I started using it. It works wonders for NYC summers and winters — something truly impressive since I usually prefer different textures depending on the season. Laneige is light enough for the heat, and protective and moisturizing enough for the cold. Although I enjoy using all the flavors, my most repurchased is the Berry one. The tint is subtle, but it does a great job at effortlessly perfecting and enhancing the look of your natural lip. I use it on bare lips usually, but they also pair well on top of liner and lipstick." —Leddy
Price: $19(available in 10 flavors)
www.amazon.com, Amazon
Note that the American Academy of Dermatology recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "I was recommended this by a friend because her skin always looked so glowy. After trying it myself, I completely understand the hype. It gives my skin a beautiful, radiant finish without feeling greasy or heavy. I wear it daily, even on days when I skip makeup, because it makes my skin look fresh while providing SPF protection. It blends easily, feels comfortable all day, and leaves a natural glow. Definitely a product I’ll keep repurchasing. ⭐⭐⭐⭐⭐" —Martinez(8a)
Price: $38 (available in four shades)
Promising review: "I’m Black, and I layered a couple of products under this E.l.f. sunscreen, and it performed really well — no peeling at all, which is a huge plus. It blended seamlessly without leaving any white cast, even over my darker skin tone. Lightweight, non-greasy, and perfect for daily use. Definitely keeping this in my routine!" —Milan Amor
Price:$13
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Promising review: "I was very impressed with the skirt, especially for the price tag. The material is buttery soft, similar to a Lululemon Align skirt. It is not see-through. I ended up buying more colors." —H.E.R
Price: $14.99+ (available in women's sizes XS–XXL and nine colors)
www.amazon.com, www.amazon.com
Promising review: "Absolutely love this beach bag! It’s lightweight, stylish, and surprisingly spacious. The mesh design is perfect for the beach because sand falls right through instead of getting trapped inside. I was able to fit towels, sunscreen, water bottles, and even a change of clothes with no problem. The inner pocket is super convenient for keeping my phone and keys safe. The material feels durable, and the color looks exactly like the pictures. Perfect for vacations, pool days, or even casual summer outings." —Raidel Gonzalez Cabrera
Price: $9.99+ (available in six styles)
Promising review: "I bought this as a carry-on for an international trip. We flew from the US to Vietnam via Tokyo and then back 15 days later from Bangkok through Tokyo to home. In between, there were seven internal flights!! So this bag was dragged everywhere! It was so sturdy, but lightweight, and just the right size to carry whatever wouldn't fit in the suitcases or was needed on the planes. It had one large internal compartment with an interior zippered pocket and two smaller side ones. I saw recommendations for travel bags costing two to three hundred dollars. This one held its own and only cost $18 — what a deal!" —Amazon Customer
Price: $16.99+ (available in 13 styles)
Psst — you can check out a ton of other gorgeous Lego Botanicals on Amazon for more lovely options!
Promising review: "I just love these Lego Botanicals! I got these daisies to add to the sunflowers I already have. The directions are easy to follow and really fun to put together. It took me about an hour to finish the kit. We all know Legos are built to last, so I'm sure these flowers will too! The best part is they will never wilt or die, so you can enjoy them all year long. The colors are bright, cheery, and the flowers go well with the other Lego Botanicals that I own. I will be adding more very soon, and I highly recommend." —Luv2shop
Price:$9.99
www.amazon.com, www.amazon.com
Promising review: "Loveee these. Absolutely looking like the '70s. They look very expensive. People compliment me all the time, questioning me about a specific designer. These are absolutely my everyday favorites." —Nurse Tmonique
Price: $13.59 (available in seven styles)
www.amazon.com, www.amazon.com
Promising review: "These are the BEST sun protection shirts! I actually own eight and just sent two to my sister. I am a redhead with extremely fair skin. I have had skin cancer removed on my body in six places. I wear my shirts when I am outside walking my dog, tending to my garden, traveling in my car, and just hanging out in my backyard. The shirt is lightweight and cool. I have never gotten a sunburn when I wear them. They look great on and wash up nicely. I have owned other sun shirts from Columbia and Sunbrella. These shirts work just as well and are a lot more affordable. I highly recommend them for sun protection and even exercise. They feel like a dry-fit shirt." —Susan
Price: $12.98+ (available in women's sizes XS–3XL and 33 styles)
www.amazon.com, Amazon
Promising review: "The clip is even cuter in person! Colors and size came exactly as pictured. So far, the quality is great. Highly recommend!" —Amanda
Price: $7.97+ (available in 19 styles)
www.amazon.com, www.amazon.com
Promising review: "These shorts absolutely exceeded my expectations. They are incredibly comfortable and, honestly, have become one of my favorite athletic shorts. The high-waisted fit is supportive without feeling restrictive, and they stay in place beautifully whether working out, walking, traveling, or just running errands. The material is lightweight, breathable, and soft while still feeling high-quality and durable. I love that they provide great coverage without looking bulky, and the fit is sporty while still being really cute. They’re also surprisingly versatile — perfect for gym workouts, pickleball, beach walks, hikes, lounging, or pairing with an oversize sweatshirt for an effortless athleisure look. I’ve already found myself reaching for them constantly and will definitely be ordering more colors." —Dr. Manetta
Price: $19.99(available in women's sizes XS–3XL and dozens of colors)
www.instagram.com, Amazon
Promising review: "The texture is thick! But it’s a good thick. These feel so smooth on the lips and are very glossy. Currently my favorite E.l.f. lip product, over the Glow Reviver Oil. Smell is not overwhelming and neither is taste. I came back to order them all." —Khloe3
Price: $8 (available in three flavors)
www.amazon.com, www.amazon.com
Promising review: "I have ordered this dress in six different colors, which says a lot about how much I love it. It has become my go-to dress because it is comfortable and versatile." —Louis Milne
Price: $34.99+ (available in women's sizes XS–XXL and
Amazon
This is shipped and packaged plastic-free!
Promising review: "I have very, very itchy sensitive skin and I have been using this bar exclusively for two weeks, and I am sold and will continue to use this. I picked this bar (and a reusable bag so I can hang it from a hook in my shower) because it was the lowest cost, and I have not regretted it. The smell is lovely, the bar is very foamy, the bag helps create a mild exfoliant if you want, and my skin does not feel tight or dry after. Hanging it allows it to dry between uses, and it is not sitting in goo. Two weeks in, and it has retained the original texture seen in the picture that contributes to the foaminess. Great bargain." —Melissa
Price: $9.99(available in 19 scents)
www.amazon.com, www.amazon.com
Promising review: "The best work pants. I wish I had discovered these a year ago!! My coworkers keep asking me about these! So easy to put on, they are breathable and easy to spot clean during a shift! Thick enough to look professional, thin enough to get through summer shifts!!" —K Chelle
Price: $19.99+ (available in women's sizes XS–XXL and eight colors)
www.amazon.com, www.amazon.com
This is designed for people with 3a–4c curls!
Promising review: "Oh this is THAT girl! I have like 4a hair with low porosity, and oh my this is just fantastic. It is so lightweight but creamy and melts into my hair like butter on a hot summer day! And yes, it did leave my hair tender! 10/10 I love you, Tracee!" —Maya
Price: $12+ (available in four sizes)
www.amazon.com, www.amazon.com
Promising review: "This is a very comfortable skirt! I love the material. It's lightweight but not see-through, and although the fabric is very soft, it's not clingy. It's perfect for summer in a hot climate like I live in." —Helen Gaye Brewster
Price: $14.99+ (available in women's sizes S–3XL and 24 styles)
Amazon, www.amazon.com
This comes in matte, shimmery, *and* metallic options so you can get the precise vibe you're looking for, and a blending sponge on the end to get the pigment just right.
Promising review: "I really wanted to find an eyeshadow that was easy to put on, lasted, and did not crease. Well, I found it. Lasts all day and love the color, so I bought a second color as well." —Bridget Gwaltney
Price:$18 (clip the coupon on the product page for this price; available in 53 shades)
If you're looking for a base for these, a lot of people use mini plant propagation vases andfloral essential oils for diffusing!
Promising review: "I love that the diffuser sticks have the flowers, it gives a totally different look. You would not think that they are what’s giving my office the relaxing scent it has. Very decorative!" —Khia Phifer
Price: $13.98
Promising review: "Bought this for my 6-year-old boy, and he absolutely loved them. He even taught his 1-year-old sister how to use them, and she was delighted to see the colors appear on the page. They spent hours on these when they couldn't go outside due to rain or too much heat." —Amazon Customer
Price:$4.99+(available in two styles and an activity pack)
www.amazon.com, www.amazon.com
Promising review: "It's cute, it's compact, it's intuitive, and it sounds great! You can believe all of the other reviews on those fronts. The reason this speaker gets a resounding 5 stars from me is because I've had it for three years now, and today I realized I hadn't seen it in a long time. I searched my yard and there it was, hanging on a fence post where I had left it ... last fall! That's right, my friends. This tough little speaker spent a winter (that included several snows) and much of a rainy spring outside. I brought it in, cleaned it up a little, plugged it into charge, and now I'm listening to it sound as good as ever. Frankly, I'm astonished." —Choirgirl21
Price: $39.95 (available in six styles).
Amazon
Londontown is a small business that specializes in nail care products.
Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples
Price: $19.40
Promising review: "Just the right size to fit on my nightstand for my jewelry! Very well made." —Kindle Customer
Price:$8.99 (available in two styles)
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Plus, gifts, sunglasses, home + cleaning + skincare + haircare items, and dresses.
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Reviews have been edited for length and/or clarity.
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