These 31 Newer Beauty Products Are So Damn Good That I Bet They’re Legend Status By Summer
Amazon
Promising review: "I’ve fallen in love with this color. It looks amazing on anyone. The lip oil is long lasting and looks beautiful on my cheeks too. It doesn’t dry out my lips or feel too sticky." —Jane
Get it from Amazon for$27.
www.amazon.com, Amazon
Promising review: "I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don’t need to use much. Reasonably priced for the amount. I would say buy it." —Incognito
Get it from Amazon for $5.99.
Psst — you might recognize the brand because it's behind the TikTok-famous "glass skin" staple,Mixsoon Bean Essence Serum!
Promising review: "Mixsoon is a Korean skincare brand known for its minimalist and effective formulas with natural and fermented ingredients. One hundred percent, I recommend." —Marggie Cruz
Get it from Amazon for $9.90.
Supergoop!
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "I love how easy it is to apply. This was so compact and easy to reapply on a girls' trip to Epcot. In two and a half days in Orlando on very sunny days I had no sunburn on my very fair skin." —Nicole C.
Get it from Supergoop! for $25.60 and Amazon for$32.
Amazon, www.amazon.com
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
Amazon, www.amazon.com
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona
Get it from Amazon for $19.
www.amazon.com, Amazon
Here's what BuzzFeeder Elizabeth Lilly has to say about this: "I'm obsessed with this! It's what I'm currently using because my skin has become so dry because I'm on Accutane. And the cast-iron heat in my apartment sure doesn't help. This oil foams up on my loofah ASAP and my skin look and feels more moisturized than with any other body washes or shower oils. Also, as with all SDJ scents, it smells divine."
Promising review: "This is a beautiful scent. My skin pulls the floral aspect of this fragrance. It lathers well and made my skin very moisturized coming out the shower (which is great, in my opinion, because I have extremely sensitive dry skin). I ordered a small jar to try it out and now I want the larger size." —LaKeya
Get it from Amazon for $12+ (available in two sizes).
Amazon
Promising review: "This may be my new favorite mascara! I love the way this gives me length while also separating my lashes, giving them a beautiful fanned look! High-quality mascara. Will repurchase in full size!" —Terra
Get it from Amazon for $15+ (available in two sizes).
Amazon
Promising review: "I have been searching for a brown mascara, and this is it! It’s the best mascara I have used in a long time. Goes on easily without clumping. Lifts and separates my lashes. I’m so happy with it! I set up a subscribe and save so I don’t run out!" —jeanielemo
"I bought the latte brown and really like the look of it. Black mascara looks costume-ish on me. This color has a softer, more natural look on me. Thought it was worth a go and am not disappointed." —Garden Girl
Get it from Amazon for$9.97.
Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay
Get it from Amazon for $7.97 (available in three scents).
Amazon
Promising review: "Coming from someone who has incredibly sensitive and eczema prone skin, this is such a high quality product. It’s moisturizing, hydrating, and gives that 'glass skin' look. It didn’t make me break out which is a huge plus because I have to be very careful with new products. It goes great under makeup." —Kate
Get it from Amazon for$15.99.
Amazon
Dae is a small business that specializes in haircare and styling products.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer!
Get it from Amazon for $18.
Amazon
Good Molecules is a small business that specializes in affordable skincare products.
To use the powder, mix a teaspoon with a few drops of water until it foams, then massage in gentle circles on your face before rinsing.
Promising review: "This is the best thing since sliced bread. I am on bottle number three. My face routine is forever changed. I pray they never raise their prices. This is akin to Dermoligica, but like half the price. Get it, don't hesitate." —Chris
Get it from Amazon for $16.
Amazon, www.amazon.com
Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi
Get it from Amazon for $19.90 (also available in another style).
Promising review: "Love the smell :). I sprayed it in my hair and could smell it hours later :). Will definitely be buying more." —Missy
Get it from Amazon for $19.99 (also available in Pistachio Latte and Sheer Violet).
Emma Lord/BuzzFeed
Touchland is a small business that specializes in hydrating hand sanitizers and body and hair mists.
Touchland sent me samples of all of the scents in the Power Essence line, and I've truly never been more impressed by body mists. I'm not a big perfume wearer because I am incredibly picky and find a lot of scents too overpowering, or detect something ~off~ about the way they settle that I can't explain. But this collection of lightweight, scrumptious, and creative scents was just full of hit after hit. Peachy Lychee is my absolute favorite right now because it just feels like it bottled up the smell of happiness. Every time I put it on I get a lil' spring in my step!! (But vanilla-loving friends — you do NOT want to sleep on the Vanilla Velvet scent, either!)
Get it from Amazon for $20 (available in eight scents).
Promising review: "I have mature skin so I was hesitant to purchase, but glad I did. Looks really good on my dry and textured mature skin. VERY happy with my purchase." —Dixie
Get it from Amazon for $5.99.
Promising review: "I have been on a hunt for The Lipstick for my 20-plus years of wearing makeup. Regular lipstick comes off in minutes because I'm chugging water all day. Matte long stay just settles into every lip crack and looks terrible. This is the first and only long-stay lipstick that doesn't settle into cracks and dry down. I think because it's a slightly thicker consistency — not quite glossy, more like a thick balm so it glides over lip cracks. I have just about every color — I'm really hoping they come out with a rusty red." —Kate Lynch
Get it from Amazon for$9.97+ (available in ten shades).
Amazon
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple." —Susan Bean
"As I’m aging, my skin is changing and feels a little rougher. I saw these on TikTok and thought I’d give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey, but I feel like it did last me a while." —Emily Bianca
Get a set of 28 from Amazon for$16.82.
Promising review: "I don't write a lot of reviews, but I have been looking for something like this mask for a very long time! My skin is glowing! I left it on all night, and now it's mid-day, and my skin still looks and feels amazing, even with makeup over it! I love this brand and all its products! I'm 46 and trying to fight aging, and Corsx is the most cost-effective and gives the best results! This mask was thick, stayed on all night and I'm a side sleeper, and I woke up to what felt like new skin! It's amazing! For the price, it's definitely worth it!!!" —Babe03
Get a pack of three from Amazon for$15.
Amazon
Promising review: "The shave on these is great, and in my opinion, absolutely worth the price. I almost like it better than the standard Billie razor, if I’m being honest. It’s been a few days, and I don’t have any of the usual prickly feelings on my legs. They’re super smooth, and I had zero irritation afterward." —sam
Get a set of three from Amazon for$5.97+ (available in two sets).
www.amazon.com, Amazon
Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken
Get it from Amazon for $11.97.
Laneige
Promising review (for Strawberry Sprinkles): "Love! Love! Love this product! It makes my lips feel super moisturized and is a lovely shade of pink! It makes my lips look glossy and has pigment, but not too much. The applicator is ingenious! It makes the product so easy to apply! Overall I'm very satisfied and excited to keep using this product!" —Sarina1022
Get it from Sephora for $22 (available in eight shades).
www.amazon.com, Amazon
Promising review: "The first night I used this, my skin felt instantly hydrated. By morning, a stubborn blemish had already started to heal. The lightweight texture absorbs beautifully without sticking, leaving my skin soft and balanced. This is going to be a lifesaver for hydration and healing. Highly recommend!" —Jacqueline
Get it from Amazon for $17+ (available in two sizes).
Amazon
Promising review: "Really great hand wash! I really can’t believe it is so inexpensive. Enjoy." —Shar XO
Get it from Amazon for $5.94 (available in five scents, including the brand new Lotus Water!).
Amazon
Promising review: "I am LOVING this 'ONE AND DONE' product. I'd watched a few videos about how wonderful having this dual-ended item was; blush on one side, bronzer on the other. I needed something easy for travel, and I love creamy textures, so I thought I'd try them. WOW; I'm in love. They glide across the skin, blend out, and look very natural. The value is fantastic compared to other dual-ended makeup sticks. The smell is light and a touch tropical." —Vanessa Sykes
Get it from Amazon for $14.97 (available in four shade combos).
Promising review: "I’m 55 and post-menopausal. If you’re in that same boat then I don’t have to explain what all that means! This moisturizer is a dream come true. I use it day and night. In just a few weeks you can see the visible difference in my skin. It’s beautifully hydrated and glowy! It’s reducing the appearance of my fine lines, and has improved elasticity. I like the way it smells ... it kind of smells like tea. It’s pricier than some, but a lot cheaper than others. And I’ve found that a little bit of moisturizer goes a long way with this stuff. It feels luxurious on my skin, and I truly feel pampered!" —Rene Lightner
Get it from Amazon for $29.72.
Amazon
Promising review: "So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." —jessica alexandra
Get it from Amazon for $10.97 (available in six shades)
Amazon
Promising review: "This is definitely the best body bar I have used! Fragrance is on point and super suddy with a reasonable price!" —VictoryNJC
Get it from Amazon for$5.99 (available in four scents).
Psst — if you want to amp up the exfoliation and make the bar soap last longer, these exfoliating bar soap bags on Amazon are right up your alley!
www.amazon.com, Amazon
Check out a TikTok of the Magic Shaper Face Cream Palette in action.
Promising review: "I love this palette. The blush is so pigmented and so are the bronzers. Good travel size. I am a professional makeup artist who travels weekly and it’s easy to throw into my touch up kit for backstage too, as it doesn’t take up much room and is very light." —Deja Victoria Seif
Get it from Amazon for$8.
Amazon, www.amazon.com
Promising review: "This stuff is not only nostalgic in flavor, style, and smell but this has truly healed my lips. My lips are always so dry and I get little pieces of skin, but this has made my lips completely normal again. This is also a fantastic mood booster for me. I can be having an overwhelming day at work and put this on and the fragrance and flavor just takes me back and boost my mood! " —Tina Laray Bessler
Get it from Amazon for$4.99 (available in Strawberry, Peach, Grape, and Watermelon).
Reviews have been edited for length and/or clarity.
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