1. Sol de Janeiro's Brazilian Bum Bum Cream — it provides deep hydration with cupuaçu butter, coconut oil, and açai oil, *and* offers a temporary skin-tightening effect thanks to the caffeine. It smells like a heavenly blend of salted caramel and vanilla and one reviewer even believes little fairies came in the night to work magic on their cheeks!

Amazon, www.amazon.com

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "This stuff is magic. I’ve tried a lot of products, and this one works the best out of everything I’ve tried. I love the scent. Sol de Jeneiro makes a body spray of it, and I get lots of compliments every time I wear it." —Stephanie Hooper

Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet, and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed by this cream, but it is life changing. Buy it! You won't regret it." —Michelle Brown

Get a 2.5-ounce jar from Amazon for $24 (also available in an 8-ounce size for $48).

Sol de Janeiro also makes other beloved (and very viral) products!

2. A boot and shoe stretching spray if your new kicks are too tight and possibly causing those dreaded blisters. Spray this potion over the tight parts of your shoes, put on thick socks, slip on your shoes, and walk until dry — your feet will feel *so* much more comfortable!

Amanda Davis / BuzzFeed, www.amazon.com

This works on leather, suede, canvas, and more! Just repeat the process as needed if your shoes are *still* too tight or use a wooden shoe stretcher overnight if you don't feel like expanding your shoes yourself. 

BuzzFeed Shopping Editor Amanda Davis says: "So, I have about three pairs of shoes that have just been sitting in my closet because while they are sooo so cute, the leather was too tight for my foot to comfortably get inside 'em. Did I return them? Nope. (We all know the hassle of online returns, right?) Instead I bought this shoe stretch spray on a whim. I didn't expect much but WOW! The shoes that took me a minute of struggling to get into fit *perfectly* now!!  The process was as simple as could be, too. I just sprayed my shoes (inside and out, heel to toe) like there was no tomorrow, I put on some semi-thick socks (just to ensure I had ample room later), and wore the shoes around my house for about 30–40 minutes. As I was walking around, I could literally feel them begin to loosen up.  After about 30 minutes, I took my shoes and thick socks off, and the shoes just ~slide~ on. Easy Peasy. Now I have a new favorite pair of shoes and zero dollars have been wasted. I tried these with a pair of chunky leather loafers, but I can only imagine what they'll do for my pair of Doc Martens — the boots known to take a while to break into. This stuff is a must!"

Promising review: "Straight up sorcery! This stuff is magic and makes new shoes way more comfortable and fit like a glove! I will definitely order more in the future. This is my new secret weapon." —RockabillyKim

Get it from Amazon for $9.99. 

3. An exfoliating mitten you can use in the shower to feel softer and smoother. First, cleanse and rinse your body, then gently massage off the dead skin and watch it roll off with minimal effort. Reviewers say this also helps prevent ingrown hairs and reduces keratosis pilaris!

www.amazon.com

Reviewers say they throw theirs right into the washing machine to clean it! Plus, there's a smaller exfoliator for the bikini area and a long, narrow one for hard to reach areas.

Promising review: "MAGIC. HOLY CRAP I LOVE THIS MIT! This cleared up 80% of the “chicken skin” I have INSTANTLY after one use. Also it took off way more dead skin than any scrub I’ve ever used. I never write reviews so I had to when I got this and loved it." —Cheyanne

Get it from Amazon for $9.99+ (available with one or two mittens). 

4. Dawn Powerwash that cuts through tough messes on casserole dishes and burnt-on pans *and* even makes hard-to-clean items, like the oven, a much easier chore. The next time you want to sink further into your couch instead of cleaning, this bottle (with almost magical abilities) will help you finish dish duty super quickly.

Amazon

Just spray it on and wipe! Don't add water until you rinse.

Promising review: "This spray is like actual magic; spritz and grease disappear!! I was planning to replace my cooktop ($400+) because I —despite repeated efforts of scrubbing and bleaching — could not get rid of the built-up grease. As a last-ditch effort (based on reviews I read on Amazon), I tried the Dawn Powerwash spray. The baked-on grease melted. I was sincerely amazed; it didn't even take that long! I've now started giving a light spritz to my every greasy pot, pan, and plasticware lunchbox with salad dressing, and am constantly wowed at how this product cuts the oil. I'm a clean freak and a massive fan. Try this product...I will be shocked if you don't love it." —Pamela Bennett

Get the starter kit (with one reusable spray bottle and one refill) from Amazon for $8.44.

5. A sleep-training clock that'll magically solve the problem of your child  asking at 4 a.m., "Is it time to wake up yet?" Because no. It is not. You won't need to find the strength to gently parent at the crack of dawn since the smiley face on the clock lets your child know when it's time to start the day, and the sleepy face means, "Don't poke Mommy awake." It also has a built-in sound machine, alarm, and is completely customizable.

www.amazon.com, www.amazon.com

Watch this parent share why this sleep trainer is one of their "best parenting hacks" in this TikTok. 

Promising review: "Magically helped my 3-year-old go to sleep. I don't know how it works, but since we started using this thing, my 3-year-old no longer throws a fit at bedtime. We say "ok, the clock is telling us to sleep now," and she just...goes to bed. It's a total game changer to the crying, screaming meltdowns we had before. She enjoys the noise machine function as well, and though we still have a few wake-ups here and there throughout the night, there's way less fuss with them. Then, she knows in the morning not to start asking for us to let her out until the clock says "wake up time" by smiling with eyes open. I have no idea why this thing works, but it does. Totally worth the reduced aggravation every night!!!!" —Mimi

Get it from Amazon for $49.99 (available in four colors).

6. A cordless Tineco 2-in-1 vacuum and mop so you can do *two* essential cleaning jobs in one fell swoop — say what!? It *only* dispenses clean water so it doesn't spread around dirt and debris-filled water like your regular mop. The murky aftermath actually goes in a separate container! It also retains 90% of the water used to clean, so you don't need to dry sopping wet floors.

www.amazon.com, www.amazon.com

It also self-propels so you just need to steer.

Promising review: "I confess I can be a lackadaisical housekeeper, which is problematic, since my new dog sheds enough in a week for me to build an entire new dog. What's worse, vacuuming doesn't pick up a lot of his fur. This Tineco is magic, though. Not only does it pick everything up (dust, fur, hair, crumbs, Nature's Miracle, errant Cheerios), but because the wheels are motorized, vacuuming/mopping is a breeze. I get exhausted using my canister vac, but this thing is a blast to use. Here is what I've learned: I always use the 'extra water' feature, which seems to work better. I clean the dirty water holder and parts every time I empty it, and I run the self-clean cycle after every second emptying session. This means I can do my primary bath and my 10x12 TV room before self cleaning and recharging for a little bit. Or I can do my kitchen and entryway and hall before self cleaning, or my living room. In other words, you're not going to do your whole house on one battery charge or without running the self cleaning feature several times. Of course, the reason you have to run the self cleaning so often is because this little beauty is picking up So. Much. Stuff. It's magic. If it broke tomorrow (and I don't think it will break for a very long time) I would buy another." —Tsippi

Get it from Amazon for $259.99.

7. An automatic makeup brush cleaner that spins and helps clean off eyeshadow and foundation-filled brushes thanks to the silicone bumps. After adding water and soap, plug it in, turn it on, and see your brushes ~transform~ before your very eyes.

www.amazon.com, www.amazon.com

Your brushes will look brand spankin' new if you use this makeup brush shampoo with the automatic cleaner!

Check out the brush cleaner in action on TikTok.

Promising review: "This is a must!!! I absolutely love it. It cleans all make up brushes pretty good. I added few drops of baby shampoo and hot water… it’s amazing how this little magic bowl washes all the dirt away! I strongly recommend it! Get it girl!" —Mariela

Promising review: "I used to wash my brushes by hand. It took forever because I have nearly 200 makeup brushes. This brush cleaner is a game changer. To use, put some water and a very little dish soap in it, turn it on, and put your brush in. The cleaner has nubs that scrub your brush. I quickly rinse the soap out under running water. My brushes are so much cleaner now. The task is relaxing instead of a chore." —TaleSpinner

Get it from Amazon for $17.63+ (available in three colors).

8. A fast-absorbing Embryolisse Lait-Crème Concentré that covers BOTH your moisturizer and primer needs with just one product. The oh-so-hydrating and soothing ingredients (aloe vera and shea butter) set the perfect base for makeup and leave a matte finish that helps blur the appearance of pores. It's so good that even makeup artists swear by this!

Amazon

Promising review: "I dunno what kind of sorcery this is, but it's a godsend. I have combination skin that tends to lean towards dry, and it's incredibly moisturizing — I've been using this product for nearly two years now, and as long as I use it regularly I do not have any flaking. It's also helped with some of my wrinkles and with the crinkling on my eyelids! It's non-greasy and has a pleasantly floral scent that is not perfume-y, overpowering, or lingering. I can attest that it's helped with signs of aging in combination with my use of facial serums and sunscreen. AND it does not irritate my extremely sensitive and extremely Irish skin one bit, which is honestly a miracle. It's costly, but a tiny bit goes a long way. One tube lasts me several months! MAGIC." —Kay

Get the full size from Amazon for $29 (also available in a mini, one-ounce size for $17). 

9. A Wet & Forget cleaner that removes your soap scum, calcium buildup, or hard water stains without you needing to do *any* back-breaking work. Just spray the bleach-free solution all over your shower, let it soak for 12 hours, and send the gunk down the drain sans scrubbing — now you *and* your shower can feel squeaky clean!

Amazon, www.amazon.com

Promising review: "I am 100% sure this is sorcery because it works so well. This product is magic! I just did my first use and it cleaned out so much gunk out of my shower I didn’t even know was there! (Photo of my grout half sprayed for proof) It was quick, it was easy, and now my whole bathroom smells like a vanilla cup cake! I am VERY satisfied with this product." —Amazon Customer

Get it from Amazon for $19.19.

10. A set of oh-so-cooling Mellanni sheets for a super comfortable night's rest — even if you overheat and sweat while sleeping! Reviewers love how they're affordable, wrinkle-resistant, and don't pill (aka easy to care for!). One person even said, "They are magic to sleep on."

www.amazon.com

Just make sure to dry these on low or hang-dry if you want to keep them in great condition!

Promising review: "I very rarely write reviews, however these sheets are amazing. They shipped in one day! I was so excited after reading all of the great reviews, but was skeptical, because how can something so cheap be so great. Normally I spend over $100 plus on king size sheets. I ordered these in white with four extra pillow cases all for around $50. They wash up so nice. They fit our king size bed so good, it didn't take two people to stretch and pull to put them on. They are so comfortable to sleep on, they stay cool when you sleep, its like magic. I will order more for other rooms in the house. One of the best things I have purchased online, I never purchase these items online because I never know how they will feel. Listen to the reviews on this one!" —Norma

Get a set of queen sheets from Amazon for $34.97 (available in sizes twin–California king, plus sheet sets with deep pockets for taller mattresses and 45 colors and patterns).

11. A standing weeder so you don't have to bend over and possibly throw your back out when clearing out those pesky plants. As you *stand* with the tool over the weed, center it, press it into the ground, lean the handle back, and ~voila~ — it's gone!

Amazon

Made with a bamboo handle and powder-coated steel, it uses a simple lever system to make weeding easy. 

Grampa's Gardenware Co. is a small, family-owned business based in Oregon making tools for gardening. They've been making this tool since 1913! 

Promising review: "If you’re like me, you’re wondering if spending $40 on a gardening tool is worth it. My friends, IT IS. I’ve been eyeing this tool for some time now and finally pulled the trigger, and I’m beating myself up for not doing it sooner. I have pulled 10 gallons of dandelions out of my yard in about two hours. This is pure magic. It’s actually fun to pull weeds. In the past, I would try to rid myself of dandelions with broadleaf spray, but it never worked, and I wasted my money. This works every time and cuts chemical use! Win-win! Just buy it already and thank yourself later!" —Amy

Get it from Amazon for $39.99.

12. A Bissell Little Green Multi-Purpose Cleaner which quickly turns disgusting couch cushions, pools of dog pee, or other stains that appeared out of thin air into a thing of the past. This popular, portable, and convenient machine works on *so* many surfaces — no more eyesore stains you have to stare at!

Amazon, www.amazon.com

It works on carpets, stairs, upholstery, area rugs, car interiors, and more!

Promising review: "Faced with either replacing our dining room chairs or living with the daily reminder of how disgusting children (x3) can be, we decided to replace our chairs. Until we priced some new ones. Enter the Green Machine. This chair has never been cleaned (I know, we’re gross). I sprayed the included magical solution, let sit 15 minutes for good measure, & voila. Sorcery. I read zero instructions, just plugged in, and went to town. I would recommend cleaning outside if your item is portable; it minimized the spray on the floor. The dark grey liquid on the collecting side was evidence enough of the dirt and stain-removing powers. Don’t second guess; this was <$100 when I purchased it, and while something with steam and heaters and all the gadgets, I am sure is wonderful, bang for your buck on this one is a no-brainer. Definitely bought us another year or so before we pull the trigger on something new for the kids to ruin." —aih

Get it from Amazon for $99.59.

13. And a bottle of Angry Orange Pet Odor Eliminator that makes harsh smells like cat or dog pee disappear on carpet, fabric, tile floors, and non-leather furniture. You'll bippity boppity boo that ammonia scent into a delightful citrus one, thanks to the orange oil!

www.amazon.com

Just shake the bottle, spray it on, let it dry completely, and you're done!

Angry Orange is a small biz that was founded in 2014. They provide pet-related household cleaning supplies like stain removers, mops, and more.

Promising review: "Listen up, people living below mystery-potion-brewing neighbors! For weeks, our balcony smelled like a toxic waste dump courtesy of the upstairs resident. Scrubbing did diddly-squat, and the stench? Forget about it. Then, in a fit of desperation, I grabbed Angry Orange. Let me tell you, this stuff is like a citrus ninja! Spayed it on, let it work its magic, and BAM! Balcony's back in business, smelling like a Florida vacation instead of a crime scene. Bonus: Also seems to obliterate hummingbird poop. Seriously, those little guys are cute, but their souvenirs ain't. Angry Orange takes care of that too. Just don't tell them I called them messy." —Wendy

Get it from Amazon for $19.96.

14. An ultra-viral On Til' Dawn One/Size setting spray that locks in makeup for up to 16 (!) hours. It's water-, sweat-, and smudge-proof *and* won't clog your pores since it's non-comedogenic. The formula is so good you may just think it's magic!

@onesize / Via www.instagram.com, Sephora

One/Size is a queer- and Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Check out what former BuzzFeed writer Jordan Grigsby had to say about this ~magical~ formula: "Y'alllllllll — wheeeewwww, let me collect my thoughts, I am shooketh. I *finally* got my hands on this a few weeks ago (it's always sold out!) and all I can say is sorcery. Patrick Starr is a witch, there's no convincing me otherwise. I did my makeup one morning, set my face with this, and had a full on day — ran errands, went to Trader Joe's, went to a bar, then a restaurant, sweat, and I kid you not, every time I looked in the mirror my face was M👏 A👏 T👏 T👏 E. When I got home that night, my face had not moved at all and there was literally no oil to be found on my face. I have expensive setting sprays I love but by the end of the night, I usually have a bit of shine on my face, which seems like no big deal but as an oily girly, I hate that, I look greasy 🤮. But this stuff is a magical holy grail, no shine formed against me shall prosper. I see why Beyoncé uses this. I kept hearing the hype around this but it is a bit pricey so I kept putting off buying it. This is worth every bit of hype and every single penny. And I'm frugal! I will find a nice, affordable alternative and run with it forever because some big name-brand products do not work for me and I hate spending a lot of $$ for 💩  results. If I recommend any name-brand product, it'd be this. I love this stuff and I will forever eat that price and buy this now. Big fan."

Get it from Sephora for $32.

15. Retainer Brite tablets you can dissolve in warm water to rid your nightguards, retainers, and mouthguards of discoloration, mild odors, and built-up plaque. If you don't remember your nightguard not being cloudy, then these tablets will help it get back to normal.

www.amazon.com

Promising review: "I have Invisalign retainers and had been using other products. My retainers were stained yellow-brown. Even my dentist used their ultrasonic cleaner and couldn't improve them. My hygienist suggested this product, just for my daily use, and voila! my retainers are COMPLETELY CLEAR! They look brand new! I didn't expect this at all! And there is no grainy residue after I've soaked them. It's really magic. So glad I found it!!!" —Amazon Customer

Get a pack of 120 tablets from Amazon for $19.99.

16. A pack of adhesive plate hangers because wire plate hangers aren't as easy to install, and they can leave marks on your boast-worthy tableware! Reviewers say this set leaves no marks, holds up well over time, and is easy to use. People will be in awe by these (seemingly) ~invisible~ hangers.

Amazon, www.amazon.com

Check out the video of one TikToker using this to hang a ceramic piece of art here.

Promising review: "I love these and bought more. These work magically. We've had problems hanging Coke trays in our garage. Double stick tape didn't work, nor did a couple of other things we tried. My husband didn't want to drill holes, so this was our last resort. I've bought more; they work so good!" —J. Swanson

Get a pack of four from Amazon for $15.95.

17. O'Keeffe's Lip Repair Night Treatment with deep conditioning oils that work through the wee hours of the night so you can wake up with moisturized lips. If you love their Working Hand and Healthy Feet creams, you'll love this, too.

www.amazon.com, www.amazon.com

Promising review: "When I travel, my lips get so chapped! It's painful. I found this product when I searched for something for extremely chapped lips. I've used other O'Keeffe's products so I trusted the brand. I used this as directed in the morning and before bed and my lips healed up faster than ever. Also, on the next trip I went on, I took it with me and used it daily. My lips stayed healthy and didn't get chapped at all. This stuff is magic, and I won't go anywhere without it now." —Anna C. Adams

Get it from Amazon for $10.51.

18. The Pink Stuff — the alchemy in this stuff is next-level because it can make grease, permanent marker, grime, pen, rust, and crayons disappear on stoves, kitchen floors, jewelry, bathtubs, grills, wood, glass shower doors, AND MORE. It has 150,000 5-star reviews for a reason... just sayin'.

www.amazon.com, www.amazon.com

Promising review: "This stuff is some magic sorcery. I’m not usually a fan of traditional cleaning products and tend to opt for natural-based cleaners. However, I had some soot over the fire place nothing would take off. Not only did it do a pretty dang good job on that…everything I’ve tried it on has gotten that item super clean with minimal scrubbing effort. Will always have it on hand now. Got hard water stains off when CRL wouldn’t even get it clean and made the faucet look brand-new." —Kim Montero

Get it from Amazon for $5.97.

19. A Scrub Daddy sponge you'll be convinced is pure sorcery because of how it stays firm in cold water for tough messes and softens in warm water for easy-to-clean dishes. This works on glass, stainless steel, cast iron, and non-stick coating — *without* scratching! 

Amazon, www.amazon.com

The eyes and smile can help you clean large and small utensils too!

Promising review: "These Scrub Daddies are the best thing to happen to sponges since the first person looked at a live sponge and said, "I bet I could make one of those without killing a living sponge." They don't smell! They clean like wizardry. And they last and last and last! I ordered these the first time at my apartment, and I've ordered them again for vacation. Helpful tip: Great for cleaning knives. This may give you a shudder, but I just stick the knife into the Scrub Daddy's mouth and pull it out...like licking the cake batter off the knife, but never getting cut! Scrub Daddies are INVINCIBLE and AWESOME!" —J. Bogdanove

Get a pack of three from Amazon for $12.15.

20. A pack of duster sponges that easily cleans the grey fuzz, gunk, and hair from your window sills, blinds, ceiling fans, and more in no time flat. Just dampen before using, and the rivets in the sponge will cling onto every speck of dust that would otherwise fly around the room — thanks traditional feather dusters. 😒 It's similar to (but cheaper than) the Scrub Daddy Damp Duster!

www.amazon.com

Promising review: "I rarely review products, but this little sponge literally changed my life! It picks up EVERYthing in one swipe! Hard water marks on your bathroom mirror, no problem! Hair clippings on your sink and counter, one swipe and they are gone! Dusty blinds? Swoosh, swoosh, swipe! And ala-presto ka-bam, like magic, they are perfect and dust-free! I just need one of these for my floors! I love, love, love how the sponge picks up everything, and with a little running water, all the dust, hair, muck, and guck just rinsed away! This will not disappoint! Thank you!" —DayDreamer

Get it from Amazon for $9.99 (available in five color packs).

21. A wad preventer if you always find your sheets balled up and STILL sopping wet after being in the dryer for an hour. This can make sure that frustrating moment never happens again, so next time you clean your sheets, you're actually done *on* time!

Amazon

Just tuck the corners of your flat or fitted sheet into the holes to prevent tangling and twisting. The best part? This improves dry time by 75%!

Wad-Free is a small biz, and their products are made in the USA. 

Promising review: "It works. I don’t know how, but it works. I only dried one sheet. I’ve yet to dry two sheets at once. I will update you. Dried in a quarter of the time too. Update: I dried two sheets at the same time, and it works like a charm. Cuts drying time by a third! I recommend." —Keith P.

Get a two-pack from Amazon for $19.99 (also available in a four-pack).

22. A rapid mac 'n' cheese cooker — it'll feel like you just said abracadabra and conjured up your favorite comfort meal. No need to turn on the stove or take out a strainer; just microwave, and you'll save about 15 minutes!

www.amazon.com

Here's how it works: Pour in the macaroni and add enough water to the fill line. Then microwave for 2 minutes and 30 seconds. Remove, stir, and microwave for two more minutes, then add the other ingredients per the mac 'n' cheese instructions. 

Check out a TikTok of the rapid mac cookerin action. And BTW, people also use this to rapidly cook their ramen! 

Rapid Brandsis a California-based small business that specializes in dishwasher-safe, microwaveable, BPA-free kitchen products. 

Promising review: "No clue what makes the magic happen in this thing, but it is amazing. Macaroni in under five minutes, ramen in like 3.5. Easy, one dish to clean, fast. I wish I had this in my son’s toddler years in his mac phase." —C. Long

Get it from Amazon for $6.99+ (available in six colors and a two-pack). 

23. I Dew Care's dry shampoo powder that's compact, easy to apply, and safe to carry onboard a flight since it's not in an aerosol can (unlike other dry shampoos). The ultra-fine powder helps absorb excess oil, making your hair appear more volumized. Just dab the cushiony end on your roots, shake out the product, and style — then you're done!

Amazon, www.amazon.com

Promising review: "I almost want to gatekeep. By far THE best dry shampoo I’ve ever used — not sure how this sorcery works, but I’m obsessed!" —Robertson

Promising review: "I’ve tried a few dry shampoos, from the spray in a bottle to powder. And I’d have to say this one has been my favorite. My very first time using it, I didn’t know how much to put and ended up coating my hair by A LOT. It left my hair feeling very dry and straw-like. I almost returned and got a refund but decided to give it another chance. A LITTLE GOES A LONG WAY. Trust me. You only need a few dabs on your head, and that’s it. You can see the extra volume almost instantly. This stuff works sooo well that I wake up on my third unwashed hair day, and it looks better than the second day when I used the dry shampoo. And let’s not forget to mention how convenient and compact the whole thing is. It’s so nice to just pat it on your head with no mess." —Thuy

Get it from Amazon for $18 (also available in dark brown hair version).

24. Londontown's illuminating nail concealer if you want something to magically transform your nails from dull and discolored to a "glazed donut" from just a couple of swipes. It's sheer, buildable, and comes in five different neutral shades!

www.amazon.com, Amazon

Londontown is a woman-owned, family-run business btw!

Promising review: "See the photo for proof! This is one coat, slapped on, no basecoat. And my nails are on the yellow side with a fair amount of ridges. It goes on easily, dries fast, covers imperfections, and hides ridges. Two coats makes it look like I went to a salon. Lasts weeks, and I am tough on polish. This is the pink, I am going to try the other colors. This polish is worth every penny, and now I can go to meetings and look put together despite my habit of pulling weeds bare-handed :)" —CarissaKJ

Get it from Amazon for $15+ (available in five shades).

25. A lightweight Bio-Oil Multi-Use Skincare Oil for reducing the appearance of stretch marks, acne scars, and evening skin tone and hyperpigmentation, thanks to its blend of oils and vitamins. Reviewers say a little goes a long way!

Amazon, www.amazon.com

Reviewers say it sinks into skin easily and never ever leaves a greasy residue.

Promising review: "What kind of sorcery is this? I used this for the first time last night on some recent acne scars, and I'm in utter shock. They look like they've been healing for weeks.... this stuff must be made of pixie dust or something. It's way too good to be true. From now on, I will be putting this all over my skin before bed every night! I don't even care if it means washing my sheets more often — SO WORTH IT!" —Julia Richardson

Get it from Amazon for $11.12.

26. A manual "flossing" toothbrush with regular and longer, thinner bristles designed to reach under the gum line for a deep clean. Reviewers say it helps remove plaque, tiny food particles, and stains — some even replaced their electric toothbrush with this one!

Emma Lord/BuzzFeed

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans.

Here's what BuzzFeed Shopping writer Emma Lord has to say: "I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular."

Promising review: "I hate flossing because I have sensitive gums (genetic periodontal issues). This toothbrush is magic. Brush slower, and with intention, and your mouth will feel as clean as it does when you leave the dentist." —C & A D

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard; those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get it from Amazon for $9.90.

27. Elizabeth Mott's cult favorite Thank Me Later eyeshadow primer to grip your eyeshadow and keep it shine-, crease-, and oil-free for the *entire* day. That means you don't have to worry about touch-ups or trying to re-perfect a look you already mastered once!

www.amazon.com

Promising review: "This stuff is MAGIC. During the summer months when it's 100 degrees, my eyeshadow & eyeliner would be melted into my eyelid creases halfway thru the day and I was having to constantly fix it. This primer will keep your makeup looking fresh for 24 hours. No eyelid creases ALL day and into the night. Even fell asleep with my makeup on and it was the same in the morning! This has become a permanent staple in my makeup bag." —Katie

Get it from Amazon for $13.99.

28. A detangling brush with supernatural powers (an ergonomic design and cone-shaped bristles) that separate knots sideways so you can avoid painful tugging. And reviewers say this works on all hair types!

www.amazon.com, www.amazon.com

Promising review: ALL I HAVE TO SAY IS OOOOMMMMGGG!!! I was skeptical at first, but given the reviews I figured I’d give it a try. I’m African American and have curly, kinky, coils... in between the realm of type 3/4 idk to be honest. All I know, is that when I went to detangle my fro after a long day, this brush easily slid through. I had to double take! I didn’t have to pretangle with a wide tooth comb I just dove right in. My hair is THICK! After each stroke I kept looking at the brush like, “what type of sorcery is this!? And to top it off ZERO BREAKAGE!!! Buy this brush!!!!!" —Amazon Customer

Get it from Amazon for $9.99+ (available in 10 colors).

29. A reviewer-beloved Chom Chom Roller — it picks up pet hair so easily that you'll wonder what black magic is in it. But no sorcery here — the genius design works *without* adhesive strips to pick up each and every strand from your couch, dog-bed, or outfits in a quick roll.

www.youtube.com

Promising review: "The best day of my life was the day I adopted my cat. The second best day of my life was when I discovered this product. I never write reviews, but for the first time in my life, I felt compelled to write one to share how fantastic this product is. It’s the age-old story: girl adopts cat, cat sheds like a maniac, everything girl owns is now covered in cat hair, girl tries everything but is unsuccessful, blah blah blah. But this pet hair remover/lint roller contains some type of wizardry that has seriously changed the game. *Chefs kiss* to the creators of this product. Y’all are doing G-d’s work." —SB

Get it from Amazon for $23.99+ (available in four colors).

30. Cosrx’s snail mucin repairing essence, aka an all-in-one potion to help fade dark spots, heal acne scars, and smooth the appearance of fine lines. People with sensitive skin loved that the formula is gentle on their skin *and* several reviewers noted they got "fast results."

www.amazon.com

Promising review: "Game changer. I don't know what kind of sorcery this is, but it has literally changed my skin!! The first time I used it, my skin felt tighter and more balanced. A week later, 2x a day, my skin is so much brighter. Better texture and even coloring. Pores seem tighter. Not a single pimple since. It looks so healthy. Whatever magic this is, it works better than any expensive designer skin lab crap that I've tried." —Np

Get it from Amazon for $17.50.

31. Nars Soft Matte foundation, perfect for oily skin skin since it's sweat-, transfer-, and shine-free up to 16 hours — witches couldn't even make this in their cauldron if they tried! It has oil-absorbing powders and is oxidization resistant, so your makeup will ~stay~ flawless.

Jordan Grigsby / BuzzFeed

This is what former BuzzFeeder Jordan Grigsby has to say about it: "About two weeks ago, I had a rough day which meant I was gonna treat myself cuz one thing ima always do is give myself princess treatment. So I filled my Sephora cart with beauty products I'd been dying to try. I knew I wanted a new foundation cuz all the high-end ones I love are great but they have their flaws. If it keeps me matte, it oxidizes, if it doesn't oxidize, I'm oily by the end of the day, and some even oxidize and leave me oily. I went to good ol' TikTok to see what people with oily skin were using and I found a lot of people who worked at Sephora saying they loved this foundation for oily skin. And since TikTok recommendations haven't failed me yet, I threw this in the cart. I didn't have super high expectations but I was excited to try. I used this then sprayed with my One/Size setting spray and holy crap, I found the miracle combo. I always forget to take pics but the gif above is me at 7 p.m. after having my makeup on literally all day. I did not blot once. For me, that is unheard of. My skin doesn't get dewy, it gets as oily as Five Guys fries and it's so annoying. I've never had a foundation work this well and do everything it says it'll do. This is hands down the absolute best foundation I've used for my oily skin and I've tried everything from Estée Lauder to Lancôme and this Nars foundation ateeeeeeee and didn't leave a single crumb. This is now at the top of my list. An oily-skinned person's dream come true, really."

Get it from Sephora for $42 (available in 25 shades).

32. A genius guacamole saver because apparently you only needed this and *not* a magical spell to keep your avocado from browning — news to me... It keeps air out so you can enjoy your divine creation in more than one sitting.

www.amazon.com

Promising review: "I cannot believe this works so well! I'm a huge guac on toast person, but how unappealing is brown guacamole? Received this on Saturday, made a batch on Sunday, and it was still beautifully green and tasty six days later! My standard batch perfectly fits six medium avocados, plus the fixings. Happy girl here!" —Amazon Customer

Get it from Amazon for $20+ (available in two colors).

33. Bruise cream — a potion-like blend of botanical extracts to improve black and purple bruises. The arnica monatana helps with discoloration, while the witch hazel and calendula can help reduce swelling. PSA for my clumsy peeps: make sure to keep a bottle of this on hand — you'll thank me later.

www.amazon.com

It also helps bumps on your head so the painful goose egg on your noggin can calm down a little.

Promising review: "I am very fair-skinned and bruise easily (doesn't help that I also tend to be very clumsy). I recently got a very large, dark bruise on my arm, and a friend at work whose son is a stunt man told me I should use Arnica on it. Based on the reviews, I ordered this product and started using it approximately four days after I was bruised. At first, it didn't seem like anything was happening, but after three to four days of use, I could see a marked difference just from morning to evening. I have never had a bruise heal that quickly before. I'm sold!" —J. Yount

Get it from Amazon for $14.99.

34. An OGX leave-in conditioning cream with argan oil to moisturize and add volume, shine, and bounce to your hair — it's like the fairy godmother for bouncy curls!

www.amazon.com

Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair, too." —Bunco Queen of the Universe

Get it from Amazon for $7.97.

35. CeraVe Retinol Serum with ~encapsulated~ retinol that can help reduce the appearance of pores and scars, so you'll be left with smoother, clearer skin without redness or flaking.

www.amazon.com

Make sure to not use this every day, slowly work up to using it more frequently, *and* always pay attention to your skin's reaction. Plus, always pair it with SPF because retinol makes your skin more sun sensitive!

Promising review: "This product is magic in bottle!!! I have been struggling to find a good skin care routine that will remove my acne scars and remove dark spots on my face. I will forever buy this product! I’ve only been using this for two weeks and noticed a huge difference right away! I am so excited to clean my face in the morning and night now! I also bought the Cerave hydrating cleanser, moisturizer, and eye cream and they have been amazing as well! CeraVe is the best! Don’t think twice about this product just buy it!!!" —mallory brook bravo

Get it from Amazon for $18.68.

36. Maybelline's Cheek Heat gel-cream blush that's lightweight, glowy, and buildable so you're left with a perfect rosy cheek. It's cheap and rivals Glossier's Cloud Paint, which is an 😏 enchanting 😏 deal if I ever saw one.

Emma Lord / BuzzFeed, @maybelline / Via www.instagram.com

BuzzFeed Shopping writer Emma Lord says: "I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable alternative, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!" 

Get it from Amazon for $5.74+ (available in five shades). 

37. The Thaw Claw for the times you get home and realize you never took your frozen, brick-like meat out of the freezer for dinner tonight. Instead of using a genie in a bottle (Uber Eats) to make you a magnificent meal, attach this to the bottom of your sink and it'll thaw your food in under half an hour!

Amazon

Thaw Claw is a Black-owned small biz that's been featured on Shark Tank, HSN, and Good Morning America!

Learn more about safe food thawing methods here.

Promising review: "At first this looked gimmicky, but I saw a need for something like this. I use vacuum bags to freeze my meat and with our schedules, thawing out our meal for that evening often includes placing the frozen block in water to thaw in a reasonable time. Without this item, I was left to put a heavy pot or iron skillet on top to keep it in submerged to speed the thawing process. This device, with its suction base and spread design, keeps the food item under its fingers to allow the thawing process to complete in less than half the time by just putting it in the water. And before you object, 'that’s not safe, the temperature will rise too much and promote bacteria growth' — I have ServSafe certs. I know my time and temp levels and those are in no way even close to approaching the danger zone unless you leave it for hours before cooking. I recommend this item for anyone, but especially anyone who has time constraints for evening dinner prep or any other time for that matter." —mudhen7

Get it from Amazon for $18.95 (available in four colors).

38. A tea tree and peppermint remedy soap to help calm and soothe skin irritations like athlete's foot, ringworm, or good ole dry skin. The blend of jojoba, coconut, and olive oil helps moisturize, refresh, and deodorize your entire body.

www.amazon.com

Learn more about the many uses of tea tree oil at Cleveland Clinic.

Promising review: "I usually use Dr. Bronner's but I wanted to give this a try after seeing it on TikTok. I actually like this better and feel really clean after using. Love the fresh smell. Also helped an eczema breakout." —KJeanie ATL

Promising review: "This is my favorite body wash ever! I was dealing with some serious postpartum BO, and this saved me! Results from first use!" —Amazon Customer

Get it from Amazon for $14.99+ (available in two scents).

Even the Fairy Godmother from Cinderella would want to recreate the magic in these products.

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Disney

Reviews have been edited for length and/or clarity.

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